You Should Test That by Chris Goward Summary
Overview of You Should Test That
"You Should Test That" demolishes marketing "best practices" with data-driven strategies that boosted Shutterfly and Google conversions by 400%. Chris Goward's revolutionary LIFT Model has transformed how industry leaders approach optimization - replacing executive opinions with scientific testing that actually works.
Similar books to You Should Test That
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点，高效学习
以有趣互动的方式享受这本书
核心要点
Why Your Website Is Silently Bleeding Money
Something remarkable happens when a visitor lands on your website. In just two-tenths of a second-faster than you can blink-their brain has already decided whether to stay or leave. Most choose to leave. And every time they do, you're watching potential revenue evaporate. Here's what makes this truly frustrating: even the world's most successful companies-Google, Facebook, Amazon-obsessively test and refine their websites because they know a fundamental truth. Your website is almost certainly underperforming, and you probably have no idea why. The culprit isn't laziness or incompetence. It's something far more insidious: the way websites get built in the first place. Companies select designs based on competitor sites without knowing whether those sites actually convert. Design agencies prioritize client happiness and creative awards over revenue. Both parties rarely establish concrete business goals before starting. The result? Websites designed by copying other websites, perpetuating an endless cycle of mediocrity. Then there's the "best practices" trap-following average approaches that keep you average. But the real damage comes from how decisions get made. The HiPPO method defers to the Highest-Paid Person's Opinion. The Black Turtleneck method accepts pronouncements from supposed experts without question. Neither produces results that can be measured, improved, or defended with data.
The Hidden Cost of Guesswork and Complete Redesigns
The LIFT Model: Six Forces That Control Every Conversion
Testing What Actually Matters: The PIE Framework
Value Proposition: The Emotional Logic of Why People Buy
Clarity and Anxiety: Removing Friction From the Path to Conversion
Building a Culture Where Testing Thrives
快速摘要模式 - 9分钟阅读或收听《You Should Test That》摘要
将《You Should Test That》的核心观点拆解为易于理解的要点，了解创新团队如何创造、协作和成长。
闪卡模式 - 《You Should Test That》精华：8条核心见解
将《You Should Test That》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《You Should Test That》的启示 - 25分钟故事
通过生动的故事体验《You Should Test That》，将创新经验转化为令人难忘且可应用的精彩时刻。
个性化模式 - 0分钟阅读或收听《You Should Test That》摘要
随心提问，选择声音，共同创造真正与你产生共鸣的见解。
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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