A/B Testing by Dan Siroker and Pete Koomen Summary
Overview of A/B Testing
Discover how A/B testing revolutionized digital decision-making, drawn from 300,000+ experiments. The same methodology that helped Obama win in 2012 is challenging the "HiPPO" (Highest Paid Person's Opinion) across industries. What if one simple test could double your conversion rates overnight?
Similar books to A/B Testing
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将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点，高效学习
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核心要点
When a Button Changed History
In 2007, Barack Obama's digital team faced a critical question: how do you turn curious website visitors into committed supporters? Dan Siroker, a former Google product manager, proposed something radical for politics-systematically test different combinations of buttons and images to discover what actually worked. The winning combination-a "Learn More" button paired with a family photo-increased signups by 40.6%, ultimately generating 2.8 million additional email addresses, 288,000 volunteers, and $57 million in donations. This wasn't just clever marketing; it was a new way of making decisions. Instead of relying on political instinct or the loudest voice in the room, they let actual user behavior guide their choices. That single experiment helped propel Obama to the White House and sparked a revolution in how organizations operate-replacing opinion with evidence, gut feelings with measurable outcomes.
From Secret Weapon to Essential Practice
The Science of Asking Better Questions
The Trap of Incremental Thinking
The Paradox of More
Words That Convert
Your Next Move
快速摘要模式 - 9分钟阅读或收听《A/B Testing》摘要
将《A/B Testing》的核心观点拆解为易于理解的要点，了解创新团队如何创造、协作和成长。
闪卡模式 - 《A/B Testing》精华：11条核心见解
将《A/B Testing》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《A/B Testing》的启示 - 23分钟故事
通过生动的故事体验《A/B Testing》，将创新经验转化为令人难忘且可应用的精彩时刻。
个性化模式 - 0分钟阅读或收听《A/B Testing》摘要
随心提问，选择声音，共同创造真正与你产生共鸣的见解。
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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