Running Lean book cover

Running Lean by Ash Maurya Summary

Running Lean
Ash Maurya
4.09 (20414 Reviews)
Entrepreneurship
Business
Technology
概述
核心要点
作者
常见问题

Overview of Running Lean

Transform your startup idea into a viable business with "Running Lean" - the entrepreneur's playbook that revolutionized product development through its Lean Canvas methodology. Why do top startup accelerators worldwide make this their bible? Because it ruthlessly eliminates the #1 startup killer: building something nobody wants.

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快速摘要13分钟

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深度解读42分钟

将知识转化为引人入胜、富含实例的见解

闪卡6 条见解

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趣味版23分钟

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核心要点

1

The Startup Graveyard and the Learning Revolution

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Picture a graveyard filled with thousands of failed startups. Each headstone tells the same tragic story: brilliant founders, innovative ideas, months or years of hard work-all ending in the same fate. What killed them? They built something nobody wanted. This isn't a hypothetical scenario. It's the leading cause of startup death, claiming more ventures than funding shortages, team conflicts, or market timing combined. But here's the twist: this tragedy is entirely preventable. The methodology outlined in Running Lean emerged from a simple realization-traditional business planning is broken. Entrepreneurs spend months crafting detailed business plans that nobody reads, based on assumptions nobody tests, predicting futures nobody can know. Meanwhile, the market has fundamentally shifted. Building products has become cheaper and faster, creating fierce global competition where traction trumps patents and customer validation beats investor pitches. The companies that win aren't necessarily those with the best ideas, but those that learn fastest. Meet Steve and Larry-two entrepreneurs with similar backgrounds, comparable skills, and equally promising startup ideas. Fast forward one year: Steve works alone in his apartment with zero revenue, while Larry leads a growing team serving dozens of paying customers. What happened? Steve followed what seemed like the logical path. He spent months perfecting his AR/VR product in isolation, believing that if he built something amazing, customers would come. When his savings dwindled, he approached investors-who promptly rejected him as "too early." Without traction or customers, Steve had nothing to show except code and promises. Larry took a radically different approach. Instead of building first, he started by sketching his business model on a single page-the Lean Canvas. Rather than guessing what customers wanted, he talked to them before writing a single line of code. He created a traction roadmap that prioritized testing his riskiest assumptions, not his easiest features. Within weeks, Larry was demoing a rough prototype and actually charging customers. The difference between Steve and Larry wasn't talent or work ethic-it was mindset. Steve operated like an Artist, falling in love with his solution and building in isolation. Larry operated like an Innovator, treating his business model as the product and obsessively focusing on customer problems. This is the essence of Continuous Innovation: rapid cycles of testing, learning, and adapting that transform uncertain ideas into thriving businesses.

2

The Lean Canvas and the Problem-First Mindset

3

Understanding Customer Problems and Switching Triggers

4

The Numbers Game and Traction Roadmap

5

Validation Cycles and Pitching Your Story

6

Crafting Your Minimum Viable Product

7

From Launch to Lasting Growth

探索你的学习方式
《Running Lean》不仅仅是一本书——它是Entrepreneurship领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

快速摘要模式 - 13分钟阅读或收听《Running Lean》摘要

快速摘要
快速摘要
13分钟读完《Running Lean》精华

将《Running Lean》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。

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闪卡模式 - 《Running Lean》精华:6条核心见解

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《Running Lean》精华:6条核心见解

将《Running Lean》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

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趣味模式 - 《Running Lean》的启示 - 23分钟故事

趣味版
趣味版
《Running Lean》的启示 - 23分钟故事

通过生动的故事体验《Running Lean》,将创新经验转化为令人难忘且可应用的精彩时刻。

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个性化模式 - 0分钟阅读或收听《Running Lean》摘要

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随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

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@SofiaP
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@Jaded_Falcon
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201
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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star
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
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