
Ever wondered why your mom's enthusiastic praise for your startup idea might be your biggest blind spot? "The Mom Test" revolutionized customer validation by teaching entrepreneurs how to extract honest feedback when everyone - even mom - is instinctively lying to protect your feelings.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Picture a young entrepreneur, eyes bright with possibility, explaining their revolutionary app idea to their mother over Sunday dinner. She beams with pride: "That's wonderful, honey! I'd definitely use that!" Six months and thousands of dollars later, the app launches to crickets. What happened? Mom lied-not maliciously, but because that's what people do when you ask them to judge your idea. This scenario plays out thousands of times daily in coffee shops and conference rooms worldwide. The painful truth is that most entrepreneurs are having completely useless conversations with potential customers, collecting compliments instead of insights, and mistaking politeness for validation. The real challenge isn't getting people to talk to you-it's learning how to extract truth from conversations where everyone's natural instinct is to be encouraging rather than honest.
将《The Mom Test》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《The Mom Test》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《The Mom Test》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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免费获取《The Mom Test》摘要的 PDF 或 EPUB 版本。可打印或随时离线阅读。