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    This is Service Design Thinking book cover

    This is Service Design Thinking by Marc Stickdorn and Jakob Schneider Summary

    This is Service Design Thinking
    Marc Stickdorn and Jakob Schneider
    3.99 (1923 Reviews)
    BusinessTechnologyEntrepreneurship
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    Overview of This is Service Design Thinking

    Revolutionizing how we design services, "This is Service Design Thinking" blends contributions from 23 international experts into a methodology that transformed business innovation. The book sparked the Global Service Jam, introducing tens of thousands to user-centered design principles that blur product-service boundaries.

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    Effective service design requires viewing services through customers' eyes and designing consistent, valuable experiences over time.

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    核心要点

    1

    Redesigning Experiences: The Service Design Revolution

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    Imagine walking into a hotel where everything just works - from the seamless check-in to the room that seems to anticipate your needs. Now contrast that with the frustration of navigating a poorly designed healthcare system, where each department seems disconnected from the next. The difference isn't magic - it's service design thinking. This revolutionary approach transforms how organizations create experiences that truly work for people. Unlike traditional product design focused on tangible objects, service design addresses the invisible architecture of experiences unfolding over time. It's not just another business methodology but a fundamentally different way of seeing and creating value in our increasingly service-oriented world. What makes this approach particularly powerful is its interdisciplinary nature, combining methods from psychology, business strategy, interaction design, ethnography, and systems thinking to solve complex problems that single disciplines cannot address alone.

    2

    The Five Principles and Multidisciplinary Magic

    3

    Balancing Business Reality with Human Experience

    4

    Deep Listening: The Ethnographic Advantage

    5

    From Exploration to Implementation: The Service Design Process

    6

    Service Design in Action: Transforming Organizations

    7

    The Future of Service Design: From Tools to Philosophy