Designing for Growth by JeanneLiedtka Summary
Overview of Designing for Growth
Transform business challenges into growth opportunities with "Designing for Growth" - the practical toolkit that revolutionized how companies innovate. Praised by business leaders for demystifying design thinking, it's the secret weapon behind Apple and IDEO's customer-centric success stories.
Similar books to Designing for Growth
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点，高效学习
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核心要点
When Business Strategy Needs a Creative Revolution
What if the secret to business growth isn't buried in spreadsheets but sketched on napkins? While companies pour millions into market research and strategic planning, they often miss what matters most: understanding customers as real people with messy, emotional needs. Traditional business tools excel at optimizing what exists, but they stumble when creating what doesn't yet exist. This is where design thinking enters-not as artistic flair reserved for creative geniuses, but as a systematic problem-solving approach any manager can master. Think of it as the business world's missing toolkit, one that transforms how we discover opportunities, generate solutions, and test ideas before betting the farm. Design thinking rests on three fundamental shifts in how managers approach problems. First comes empathy-replacing demographic data with genuine human understanding. Great designs don't just function; they resonate emotionally. The Golden Gate Bridge doesn't merely connect land; it symbolizes possibility and human ambition. Second is invention-acknowledging that growth requires creating tomorrow rather than analyzing today. Scientists investigate what exists; designers invent what could be. When IKEA founder Ingvar Kamprad faced challenges, he embraced a simple mantra: "Regard every problem as a possibility." Third comes iteration-swapping linear problem-solving for experimental learning. IKEA's revolutionary flat-pack model emerged through experimental responses to shipping problems, not from a single brilliant insight. These three elements-empathy, invention, and iteration-transform managers into innovators who can navigate uncertainty with confidence.
The Four-Question Framework That Guides Innovation
Visualization and Storytelling: Making the Invisible Visible
Journey Mapping: Walking in Your Customer's Shoes
Understanding Business Ecosystems and Strategic Position
Testing Ideas Through Prototyping and Learning Launches
Your Invitation to Think Differently
快速摘要模式 - 9分钟阅读或收听《Designing for Growth》摘要
将《Designing for Growth》的核心观点拆解为易于理解的要点，了解创新团队如何创造、协作和成长。
闪卡模式 - 《Designing for Growth》精华：8条核心见解
将《Designing for Growth》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《Designing for Growth》的启示 - 19分钟故事
通过生动的故事体验《Designing for Growth》，将创新经验转化为令人难忘且可应用的精彩时刻。
个性化模式 - 0分钟阅读或收听《Designing for Growth》摘要
随心提问，选择声音，共同创造真正与你产生共鸣的见解。
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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