
In "Reinventing the Product," Accenture's elite strategists reveal how companies like Haier design new products in just 30 days. What digital transformation secret do Tesla, Samsung, and Google share that's reshaping entire industries? Patrick Koller, Faurecia CEO, calls it "essential reading."
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将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Imagine a world where your refrigerator not only keeps food cold but suggests recipes based on its contents and automatically orders groceries when supplies run low. Picture your car learning your driving habits, adapting its performance accordingly, and transforming into a mobile office during your commute. This isn't science fiction - it's the near future described in "Reinventing the Product." For over two centuries, industrial products followed a predictable pattern: companies designed and manufactured items, sold them through distribution channels, and considered their job complete once the sale was finalized. That linear value chain is experiencing what's called a "tectonic tilt" toward a circular model where digitally intelligent products maintain constant communication with manufacturers, users, and other products throughout their lifespan. The economic implications are staggering. Today's typical product derives about 40% of its value from software, 30% from electronics, 20% from mechanical components, and 10% from digital elements. By 2030, this distribution will flip dramatically - digital components will represent 70% of product value, software will account for 20%, while electronics and mechanical parts will shrink to just 5% each. This value migration explains why seven of the world's ten most valuable companies are now platform businesses rather than traditional manufacturers. As one Google executive put it: "Within the next decade, every product will use AI in some form. The question isn't whether to implement it, but how."
将《Reinventing the Product》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Reinventing the Product》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Reinventing the Product》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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