BeFreed
    Categories>Career & Business>Ten Commandments for Business Failure
    Ten Commandments for Business Failure book cover

    Ten Commandments for Business Failure by Donald R. Keough Summary

    Ten Commandments for Business Failure
    Donald R. Keough
    4.11 (987 Reviews)
    BusinessLeadershipEntrepreneurship
    概述
    核心要点
    作者
    常见问题

    Overview of Ten Commandments for Business Failure

    Ever wonder why businesses fail? Donald Keough, Coca-Cola veteran who navigated the "New Coke" disaster, reveals ten guaranteed paths to failure. With Warren Buffett's foreword and insights from Bill Gates and Jack Welch, this contrarian masterpiece teaches success by avoiding catastrophe.

    Similar books to Ten Commandments for Business Failure

    探索你的学习方式
    快速摘要8分钟

    通过作者的声音感受这本书

    深度解读42分钟

    将知识转化为引人入胜、富含实例的见解

    闪卡10 条见解

    快速捕捉核心观点,高效学习

    趣味版24分钟

    以有趣互动的方式享受这本书

    《Ten Commandments for Business Failure》精选金句

    “

    The world belongs to the discontented.

    ”
    探索你的学习方式
    《Ten Commandments for Business Failure》不仅仅是一本书——它是Business领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

    快速摘要模式 - 8分钟阅读或收听《Ten Commandments for Business Failure》摘要

    快速摘要
    快速摘要
    8分钟读完《Ten Commandments for Business Failure》精华

    将《Ten Commandments for Business Failure》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。

    play
    00:00
    00:00
    Your browser does not support the audio element.

    闪卡模式 - 《Ten Commandments for Business Failure》精华:10条核心见解

    闪卡
    闪卡
    《Ten Commandments for Business Failure》精华:10条核心见解

    将《Ten Commandments for Business Failure》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

    Flash Mode Swiper

    趣味模式 - 《Ten Commandments for Business Failure》的启示 - 24分钟故事

    趣味版
    趣味版
    《Ten Commandments for Business Failure》的启示 - 24分钟故事

    通过生动的故事体验《Ten Commandments for Business Failure》,将创新经验转化为令人难忘且可应用的精彩时刻。

    play
    00:00
    00:00
    Your browser does not support the audio element.

    个性化模式 - 0分钟阅读或收听《Ten Commandments for Business Failure》摘要

    个性化
    个性化
    以你自己的方式体验《Ten Commandments for Business Failure》

    随心提问,选择声音,共同创造真正与你产生共鸣的见解。

    Personalize Mode

    由哥伦比亚大学校友在旧金山创建

    BeFreed 汇聚了全球超过 1,000,000 求知若渴的学习者
    查看更多网络上关于 BeFreed 的讨论

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
    star
    star
    star
    star

    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
    platform
    comments
    201
    thumbsUp
    16

    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
    star
    star
    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star

    由哥伦比亚大学校友在旧金山创建

    BeFreed 汇聚了全球超过 1,000,000 求知若渴的学习者
    查看更多网络上关于 BeFreed 的讨论

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
    star
    star
    star
    star

    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
    platform
    comments
    201
    thumbsUp
    16

    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
    star
    star
    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
    star
    star
    star
    star

    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
    platform
    comments
    201
    thumbsUp
    16

    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
    star
    star
    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
    star
    star
    star
    star

    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
    platform
    comments
    201
    thumbsUp
    16

    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
    star
    star
    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star
    1.5K Ratings4.7
    开启你的学习之旅,就是现在
    BeFreed App
    下载此摘要

    免费获取《Ten Commandments for Business Failure》摘要的 PDF 或 EPUB 版本。可打印或随时离线阅读。

    BeFreed

    个性化学习,无所不能

    DiscordLinkedIn
    精选书籍摘要
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    热门分类
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    名人书单
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    获奖作品
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    精选主题
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    年度最佳书籍
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    精选作者
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed 与其他应用对比
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
    学习工具
    Knowledge VisualizerAI Podcast Generator
    更多信息
    关于我们arrow
    定价arrow
    常见问题arrow
    博客arrow
    招聘arrow
    合作伙伴arrow
    大使计划arrow
    目录arrow
    BeFreed
    Try now
    © 2026 BeFreed
    使用条款隐私政策
    BeFreed

    个性化学习,无所不能

    DiscordLinkedIn
    精选书籍摘要
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    热门分类
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    名人书单
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    获奖作品
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    精选主题
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    年度最佳书籍
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    学习工具
    Knowledge VisualizerAI Podcast Generator
    精选作者
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed 与其他应用对比
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
    更多信息
    关于我们arrow
    定价arrow
    常见问题arrow
    博客arrow
    招聘arrow
    合作伙伴arrow
    大使计划arrow
    目录arrow
    BeFreed
    Try now
    © 2026 BeFreed
    使用条款隐私政策

    更多类似书籍

    book cover
    How to Fail at Almost Everything and Still Win Big
    Scott Adams
    Dilbert creator Scott Adams shares his unconventional wisdom on embracing failure and building systems for success in life and business.
    book cover
    Failing Forward
    John C. Maxwell
    Transform failures into stepping stones for success with practical strategies to overcome setbacks and achieve your full potential.
    book cover
    The Road Less Stupid
    Keith J. Cunningham
    A no-nonsense guide to avoiding costly business mistakes through strategic thinking and disciplined decision-making processes.
    book cover
    Winning
    Jack Welch & Suzy Welch
    Practical guide to business success, leadership, and career management.
    book cover
    The Innovator's Dilemma
    Clayton M. Christensen
    Understanding disruptive innovation and its challenges
    podcast cover
    source 1source 2source 3source 4
    6 sources
    Building Businesses That Thrive, Not Just Survive
    Lena and Eli explore battle-tested strategies from top entrepreneurs like Guy Kawasaki and Peter Drucker, revealing how to create sustainable competitive advantages through meaning-driven leadership and systematic execution.
    podcast cover
    source 1source 2source 3source 4
    6 sources
    Business Crash Course: How Companies Really Work
    Discover the fundamental principles that separate thriving businesses from failures. Learn profit-first accounting, customer-centric marketing, and scalable systems that create lasting value.
    podcast cover
    source 1source 2source 3source 4
    6 sources
    Essential Building Blocks for Business Success
    Discover the proven strategies that separate thriving businesses from struggling ones, from revolutionary financial management to strategic networking and meaningful mission-building.

    核心要点

    1

    Failing Your Way to Success: Wisdom from Coca-Cola's Legendary Leader

    play
    00:00
    00:00
    Your browser does not support the audio element.

    What if the secret to success was understanding exactly how to fail? In 1985, Donald Keough stood before the world to announce one of history's greatest corporate blunders-the replacement of Coca-Cola's century-old formula with "New Coke." The public outcry was immediate and overwhelming. Yet rather than destroying the company, this spectacular failure ultimately strengthened the brand when Keough humbly admitted the mistake and brought back the original as "Coca-Cola Classic." This experience forms the backbone of Keough's business philosophy, which transformed Coca-Cola's market value from $4 billion to $145 billion during his tenure. Through his lens, we discover that understanding failure's mechanisms might be our greatest tool for achieving lasting success.

    2

    The Risk-Aversion Trap: Playing It Safe Will Kill You

    3

    The Formula Fallacy: When Yesterday's Success Becomes Today's Prison

    4

    The Executive Bubble: How Isolation Breeds Failure

    5

    The Infallibility Illusion: Why Leaders Must Embrace Being Wrong

    6

    The Ethics Edge: Why Playing Close to the Line Always Backfires

    7

    The Passion Principle: Finding Your Tap-Dance to Work