
In a world where trust has plummeted from 72% to 32%, "The Post-Truth Business" reveals how brands can rebuild authenticity amid rampant misinformation. This 2019 Business Book Award finalist offers essential strategies for thriving in our global crisis of truth.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
A president admits his "heart and best intentions" contradict the facts-and his popularity soars. Russian troll farms flood social media with fake news that reaches 130 million Americans. Your phone serves you ads for products you only mentioned in private conversation. Welcome to the post-truth era, where lies spread six times faster than truth, and trust has become the scarcest commodity in business. We're not just living through a crisis of information-we're experiencing the collapse of reality itself as a shared concept. What happens when consumers can no longer distinguish truth from fiction, and brands built on trust find themselves operating in a world where truth is optional? The answer isn't just troubling for democracy-it's an existential threat to every organization that depends on consumer confidence.
将《The Post-Truth Business》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《The Post-Truth Business》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《The Post-Truth Business》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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