
In "All Marketers Are Liars," Seth Godin reveals why authentic storytelling trumps traditional marketing in our skeptical world. This 2005 game-changer sparked ethical debates while transforming how businesses connect with consumers. Want to know why marketers' "good lies" outperform facts? This book delivers.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
We're all liars. Not in a malicious way, but in how we process the world around us. We tell ourselves stories about why we buy $5 coffees instead of $1 ones, why certain wines taste better in fancy glasses, and why some brands earn our undying loyalty. These stories - these "lies" - help us navigate a complex world overflowing with choices. Seth Godin's provocative insight isn't just that marketers tell stories, but that we actively participate in believing them. We don't just buy products; we buy the stories that transform ordinary objects into meaningful experiences. Before marketing existed, humans made sense of sunrise through tales of Helios and his chariot. Today, we do the same with everything from smartphones to sneakers. The most successful brands don't just sell things - they craft narratives that resonate with how we already see ourselves and the world.
将《All Marketers Are Liars》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《All Marketers Are Liars》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《All Marketers Are Liars》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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