This Is Marketing by Seth Godin Summary
Overview of This Is Marketing
Seth Godin's 2018 masterpiece redefines marketing as a generous act of service, not manipulation. Embraced by industry leaders for its empathy-driven approach, "This Is Marketing" challenges conventional wisdom: What if the smallest viable market - not mass appeal - is your path to extraordinary impact?
Similar books to This Is Marketing
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点，高效学习
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核心要点
What If Marketing Isn't About Selling at All?
A magic shop called Penguin Magic shouldn't exist. In a world dominated by Amazon and big-box retailers, a niche store selling card tricks and illusions seems destined to fail. Yet Penguin Magic thrives-not by competing on price or convenience, but by understanding something profound: their customers don't want tricks. They want to become magicians. This distinction changes everything. Instead of pushing products, Penguin created over a billion video views demonstrating techniques, built a reputation system where magicians review each other's work, and hosted hundreds of conventions where amateurs learn together. They didn't just sell-they transformed people. This is what real marketing looks like, and it's nothing like what we've been taught.
The Death of Interruption and the Birth of Invitation
The Courage to Choose Your Smallest Viable Market
The Empathy to Understand That "Better" Isn't Universal
The Alchemy of Transforming Feelings Into Value
The Tribes We Create and the Status We Navigate
The Work That Remains: Showing Up as Professionals
快速摘要模式 - 8分钟阅读或收听《This Is Marketing》摘要
将《This Is Marketing》的核心观点拆解为易于理解的要点，了解创新团队如何创造、协作和成长。
闪卡模式 - 《This Is Marketing》精华：8条核心见解
将《This Is Marketing》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《This Is Marketing》的启示 - 17分钟故事
通过生动的故事体验《This Is Marketing》，将创新经验转化为令人难忘且可应用的精彩时刻。
个性化模式 - 0分钟阅读或收听《This Is Marketing》摘要
随心提问，选择声音，共同创造真正与你产生共鸣的见解。
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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