Secrets of a Master Closer book cover

Secrets of a Master Closer by Mike Kaplan Summary

Secrets of a Master Closer
Mike Kaplan
3.8 (317 Reviews)
Business
Communication skill
Entrepreneurship
概述
核心要点
作者
常见问题

Overview of Secrets of a Master Closer

Discover the eight-phase sales strategy that transformed countless professionals into closing machines. Mike Kaplan's masterclass has become the aviation industry's secret weapon, proving that genuine customer interest trumps high-pressure tactics. Ever wondered why top salespeople ask questions instead of pitching? This book reveals why.

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核心要点

1

The Psychology of Persuasion: Why Some Sell and Others Don't

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Imagine sitting across from a potential client, the conversation hanging in the balance. What you say next could mean the difference between walking away with a signed contract or another polite rejection. This is the moment Mike Kaplan lives for. His methodology wasn't born from natural talent but built through years of trial and error, eventually making him the #1 salesperson in his industry and doubling his income for four consecutive years. The secret? Sales isn't about tricks or manipulation - it's a systematic process that follows predictable steps. The difference between average salespeople and exceptional ones isn't charisma or luck - it's understanding the fundamental principles that drive successful sales. When you grasp why each step matters, you can adapt your approach to any industry while maintaining the integrity of the process.

2

The 8-Step Road Map: Your Blueprint to Sales Success

3

First Impressions and Problem Discovery: Creating the Foundation

4

The Art of Presentation: Building Momentum Through Agreement

5

Recognizing Buying Signals and Sealing the Deal

6

The Closer's Mindset: Developing the Character of Success

7

Common Pitfalls and Advanced Techniques

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《Secrets of a Master Closer》不仅仅是一本书——它是Business领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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201
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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