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    What Great Salespeople Do (PB) book cover

    What Great Salespeople Do (PB) by Michael Bosworth Summary

    What Great Salespeople Do (PB)
    Michael Bosworth
    3.87 (224 Reviews)
    BusinessCommunication skillPsychology
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    Overview of What Great Salespeople Do (PB)

    Forget pushy sales tactics. "What Great Salespeople Do" reveals how emotional storytelling trumps logic in closing deals. Featured in Gong's "58 best sales books," it's reshaping business communication by applying neuroscience insights that prove vulnerability creates deeper customer connections than perfect pitches.

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    “

    We are, as researchers now understand, "feeling machines that think," not "thinking machines that feel."

    ”
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    核心要点

    1

    Beyond Features and Benefits: The Human Connection in Sales

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    Have you ever noticed how some salespeople seem to effortlessly connect with buyers, while others struggle despite knowing every product detail? This disparity haunted sales experts Michael Bosworth and Ben Zoldan as they watched the traditional 80/20 rule evolve into a staggering 87/13 split - where just 13% of salespeople generate 87% of revenue. Their groundbreaking discovery? The conventional wisdom about sales-focused on logic, questioning techniques, and problem-solving-is fundamentally flawed. Buying decisions are primarily emotional rather than logical, and the most successful salespeople intuitively understand this hidden truth. What if everything we've been taught about sales is backward? Recent neuroscience reveals we're "feeling machines that think," not "thinking machines that feel." When traditional sales training focuses exclusively on left-brain analytical approaches-diagnosing problems, asking questions, presenting solutions-it addresses only a small part of how people actually decide to buy. This explains why the performance gap between top performers and average sellers persists despite decades of training. The most successful salespeople build trust and emotional connection first, then engage the rational mind-not the other way around.

    2

    The Neuroscience of Decision-Making and the Power of Vulnerability

    3

    Stories: The Secret Language of Influence

    4

    Essential Sales Stories and Story Tending

    5

    Creating Movements Through Organizational Influence

    6

    The Journey to Authentic Connection