
In "Say What They Can't Unhear," Thinkers50 honoree Tamsen Webster reveals nine principles that transform resistance into receptivity. Named a must-read by change management leaders, this guide shows why aligning with people's identities - not just their logic - creates the lasting change others can't ignore.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Picture a community meeting about school funding spiraling into chaos-accusations flying, tempers flaring, political battle lines drawn. Then a veteran teacher stands up. She doesn't defend the proposal or attack opponents. Instead, she asks a simple question: "Don't we all want quality education and equal opportunities for our kids?" The room goes silent. That shift, from hostile division to shared values, illustrates what happens when a message resonates so deeply it becomes impossible to unhear. This is the transformative power Tamsen Webster unlocks-not through manipulation or clever wordplay, but by understanding the hidden architecture of human decision-making. Drawing from her unique background directing theater, leading marketing at Harvard Medical School, and executive producing TEDx Cambridge, Webster reveals why some ideas stick while others evaporate. Her approach has helped organizations raise millions and shift entrenched perceptions, all by respecting one fundamental truth: lasting change happens when your message aligns with what people already want and believe.
将《Say What They Can't Unhear》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Say What They Can't Unhear》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Say What They Can't Unhear》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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