Renegade Marketing by Drew Neisser Summary
Overview of Renegade Marketing
In "Renegade Marketing," Drew Neisser distills conversations with 400+ CMOs into a revolutionary 12-step B2B branding blueprint. While traditional marketers shout, renegades build authentic connections through the CATS framework - Courage, Artfulness, Thoughtfulness, and Scientific method. Your competitive advantage awaits.
Similar books to Renegade Marketing
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点，高效学习
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核心要点
Why Your Best Marketing Doesn't Feel Like Marketing At All
Ever notice how the ads that annoy you most are the ones trying hardest to sell? There's a reason for that. When 4 million blog posts, 500 million tweets, and 5 billion Google searches compete for attention every single day, screaming louder isn't the answer. The brands that break through aren't the ones with the biggest megaphones-they're the ones brave enough to stop selling altogether. This counterintuitive truth sits at the heart of what separates forgettable marketing from the kind that transforms businesses. After analyzing insights from 425 CMOs and dissecting what actually works in today's skeptical marketplace, one pattern emerges with startling clarity: the moment you stop trying to convince people and start genuinely serving them, everything changes. But here's the uncomfortable part-most marketing leaders can't articulate what makes their brand different in eight words or less, and 70% admit their messaging varies wildly across channels. The path forward requires something most companies find terrifying: the courage to be genuinely, unmistakably different.
The Dangerous Comfort of Looking Like Everyone Else
The Eight Words That Change Everything
When Your Brand Becomes Unmistakably Yours
Your Employees Are Your First Customers
Turning Customers Into Your Sales Force
The Revolution Starts With You
快速摘要模式 - 9分钟阅读或收听《Renegade Marketing》摘要
将《Renegade Marketing》的核心观点拆解为易于理解的要点，了解创新团队如何创造、协作和成长。
闪卡模式 - 《Renegade Marketing》精华：5条核心见解
将《Renegade Marketing》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《Renegade Marketing》的启示 - 23分钟故事
通过生动的故事体验《Renegade Marketing》，将创新经验转化为令人难忘且可应用的精彩时刻。
个性化模式 - 0分钟阅读或收听《Renegade Marketing》摘要
随心提问，选择声音，共同创造真正与你产生共鸣的见解。
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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