
Tired of being just a manager? Facebook executive Jennifer Dulski's Wall Street Journal bestseller reveals how anyone can ignite movements that matter. What separates change-makers from bystanders? Discover the "ladder of engagement" that transformed Change.org and empowered everyday heroes to reshape their worlds.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Have you ever felt that burning desire to change something in the world but stopped yourself with "Who am I to do this?" Jennifer Dulski's "Purposeful" demolishes this self-doubt with a simple, powerful truth: every significant movement in history began with someone willing to stand alone. Like the first person who starts clapping at a performance, social change requires someone brave enough to be first. This progression from "unthinkable" to "inevitable" resembles a standing ovation effect - beginning with just one person whose courage inspires others until momentum becomes unstoppable. Consider Erdem Gunduz, who in 2013 stood motionless for eight hours in Istanbul's Taksim Square to protest police brutality. His solitary stance gradually attracted hundreds and inspired the viral #duranadam (standing man) movement worldwide. The most significant barrier to taking that first step isn't external - it's not believing in our own capacity to effect change. When facing challenges, we must ask "Why NOT me?" instead of "Why me?" Movements don't require grand gestures to begin - they need committed first steps. Sarah Kavanagh, a Mississippi teenager who became vegan at twelve, discovered brominated vegetable oil (BVO) in Gatorade. Learning BVO contained bromine (also found in flame retardants) and was banned in over 100 countries, she started a petition asking Pepsi to remove it. Despite feeling she lacked authority as a teenager, her petition gathered 17,000 signatures in a month. Less than three months later, Pepsi announced they would remove BVO from Gatorade. Sarah then campaigned against BVO in Powerade, and ultimately both Pepsi and Coca-Cola removed it from all their drinks worldwide.
将《Purposeful》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Purposeful》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Purposeful》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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