The Dragonfly Effect book cover

The Dragonfly Effect by Jennifer Aaker & Andy Smith Summary

The Dragonfly Effect
Jennifer Aaker & Andy Smith
3.69 (879 Reviews)
Business
Communication skill
Entrepreneurship
概述
核心要点
作者
常见问题

Overview of The Dragonfly Effect

Harness social media to spark real change with "The Dragonfly Effect." Featured in The Wall Street Journal and The New York Times, this framework turned half a million tweets red for World AIDS Day. What transformed a nightclub promoter into charity: water's visionary founder? Your small act awaits.

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核心要点

1

When a Lemonade Stand Can Change the World

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What would you do if someone you loved needed a miracle? When Sameer Bhatia was diagnosed with leukemia, his survival depended on finding a bone marrow match from the South Asian community-a group representing just 1.4% of registered donors. His friends didn't accept impossible odds. Instead, they launched a social media campaign that registered 24,611 people in eleven weeks, finding matches for Sameer and another patient. This wasn't luck or unlimited resources. It was the strategic application of four simple principles that anyone can use to create disproportionate impact. Whether you're fighting disease, building a business, or trying to improve your neighborhood, the same framework applies: focus your energy, capture attention, create connection, and make action irresistible.

2

The Surprising Truth About What Makes Us Happy

3

Why Your Brain Ignores 94% of What Companies Tell You

4

The Difference Between Being Noticed and Being Loved

5

From Clicking to Changing: The Psychology of Meaningful Action

6

The Ripple Effect: How Small Wins Create Massive Waves

7

Your Turn to Fly

探索你的学习方式
《The Dragonfly Effect》不仅仅是一本书——它是Business领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

快速摘要模式 - 10分钟阅读或收听《The Dragonfly Effect》摘要

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将《The Dragonfly Effect》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。

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闪卡模式 - 《The Dragonfly Effect》精华:10条核心见解

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《The Dragonfly Effect》精华:10条核心见解

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趣味模式 - 《The Dragonfly Effect》的启示 - 21分钟故事

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《The Dragonfly Effect》的启示 - 21分钟故事

通过生动的故事体验《The Dragonfly Effect》,将创新经验转化为令人难忘且可应用的精彩时刻。

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个性化模式 - 0分钟阅读或收听《The Dragonfly Effect》摘要

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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96
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4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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@Jaded_Falcon
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@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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