
Discover how TOMS founder Blake Mycoskie's "buy-one-give-one" model revolutionized business ethics. Endorsed by Bill Clinton as "one of the most interesting entrepreneurs I've ever met," this NYT bestseller shows how profit and purpose create unstoppable momentum. Ready to change lives while building success?
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Imagine being on vacation and witnessing children without shoes, vulnerable to disease and unable to attend school. This was Blake Mycoskie's reality in Argentina in 2006-a moment that sparked what would become a global movement. The humble alpargata, a canvas shoe common throughout Argentina, became the inspiration for TOMS Shoes and its revolutionary "One for One" business model: for every pair sold, another would be donated to a child in need. Starting with just three interns and 250 pairs of shoes in his apartment, Blake watched as his idea rapidly caught fire. When Nordstrom expressed interest, the fledgling company scrambled to appear established. What drove this explosive growth wasn't sophisticated marketing but something far more powerful-a story that resonated deeply with customers. The first "Shoe Drop" in Argentina proved transformative. Placing shoes directly onto children's feet alongside family and supporters created an emotional connection that transcended traditional business objectives. This journey revealed a profound truth: success and social impact aren't separate paths-they can be one and the same. TOMS challenged the conventional wisdom that separated profit from purpose, demonstrating that doing good could actually drive business growth. What began as a simple idea has now provided over 100 million pairs of shoes to children worldwide, inspiring countless entrepreneurs to build purpose into their business DNA.
将《Start Something That Matters》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Start Something That Matters》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Start Something That Matters》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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