
Former Unilever CEO Paul Polman reveals how businesses can thrive by giving more than taking. Under his leadership, Unilever's shareholder returns increased 300% while maintaining top sustainability rankings - proving that courageous companies addressing global challenges create unprecedented value for all stakeholders.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Profit for a company is like oxygen for a person. If you don't have enough of it, you are out of the game. But if you think your life is about breathing you're really missing something.
将《Net Positive》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Net Positive》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Net Positive》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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Imagine a world where companies actively solve society's problems rather than create them. When Kraft Heinz launched a $143 billion hostile takeover bid for Unilever in 2017, something remarkable happened. Unilever's purpose-driven business model-often dismissed as idealistic-found defenders from unexpected quarters. Greenpeace offered help. Labor unions mobilized. The groundswell of support helped Unilever maintain independence, and the aftermath proved revealing: Unilever's stock yielded four times the returns of Kraft Heinz over the following years. This wasn't just a corporate battle-it represented competing visions for business itself. Net Positive introduces a revolutionary framework showing how companies can thrive by solving society's problems rather than creating them. It's not about doing less harm-it's about creating more good.