
Forget the "creative genius" myth. "How to Fly a Horse" reveals creativity as ordinary, accessible work requiring persistence through failure. Kevin Ashton's game-changing perspective has inspired innovators worldwide. What if your next breakthrough is simply waiting for your patient, determined effort?
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
A forged letter from 1815 claimed Mozart composed entire symphonies in his head, effortlessly transcribing perfect music onto paper. We want to believe this story-that creativity is a gift bestowed on the chosen few, arriving in magical flashes of inspiration. But here's what actually happened: Mozart worked obsessively, revised constantly, and needed his instruments to compose. He struggled. He erased. He rewrote. The myth persists because it's comforting to believe that if we're not geniuses, we're simply not creative. This convenient fiction lets us off the hook. The word "creativity" didn't even exist until 1926, when philosopher Alfred North Whitehead coined it to describe something mystical and rare. Meanwhile, the reality tells a different story entirely. A twelve-year-old enslaved boy named Edmond Albius solved a problem that had stumped botanists for centuries. Using a bamboo toothpick, he figured out how to hand-pollinate vanilla orchids-a technique still used worldwide today. His innovation wasn't born from genius but from careful observation and experimentation. What makes Edmond unusual isn't that he created something-it's that history actually remembered his name. Most creators remain invisible, their contributions absorbed into the fabric of progress without acknowledgment. The numbers don't lie. The U.S. Patent Office took 130 years to grant its first million patents but only 8 years for its sixth million. Copyright registrations exploded from 5,600 in 1870 to over 600,000 by 1991. Scientific papers increased tenfold between 1955 and 2005. When we actually start counting creators, they're everywhere-nearly as many Americans received first patents in 2011 as attended a typical NASCAR race. This isn't a story about rare genius. It's a story about human nature itself. Lewis Terman tried to prove otherwise in 1921 with his "Genetic Studies of Genius," tracking over 1,500 California children identified as gifted by IQ tests. His "Termites," as they were called, should have changed the world. Instead, many found ordinary jobs. Meanwhile, the kids Terman rejected-William Shockley and Luis Alvarez among them-went on to win Nobel Prizes. Genius doesn't predict creative ability because it isn't required for creation.
将《How to Fly a Horse》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《How to Fly a Horse》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《How to Fly a Horse》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"

免费获取《How to Fly a Horse》摘要的 PDF 或 EPUB 版本。可打印或随时离线阅读。