
Forget everything you think you know about creativity. "The Myths of Creativity" demolishes ten innovation misconceptions that limit your potential. Praised by Daniel Pink and selected as Entrepreneur's top fall read, Burkus reveals why breakthroughs aren't flashes of genius - they're methodical processes anyone can master.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
A falling apple inspires Newton. Archimedes shouts "eureka!" and dashes naked through the streets. A lone genius toils in isolation until-flash!-the perfect idea arrives. These stories feel true because they're simple, romantic, and deeply embedded in our cultural imagination. But what if they're also dangerously misleading? What if our most cherished beliefs about creativity are precisely what's holding us back from genuine innovation? The uncomfortable truth is that most of what we think we know about creativity is fiction-and these myths don't just distort our understanding, they actively sabotage our creative potential. When companies like Google and Pixar restructure their entire innovation processes around debunking these misconceptions, perhaps it's time we examine what we've gotten wrong. Picture the Post-it Note-that ubiquitous yellow square that seems like such an obvious, simple invention. Surely someone just had a brilliant flash of insight, right? Not quite. Spencer Silver at 3M developed a "failed" adhesive that wouldn't stick properly. Years passed. Art Fry, who'd attended Silver's presentation, sang in a church choir and grew frustrated with bookmarks that damaged his hymnal. One day, he connected Silver's weak adhesive with his bookmark problem. But even then, they hadn't cracked it. The real breakthrough came when someone realized these sticky notes could revolutionize office communication. From Silver's initial formula to market launch: twelve years. Not exactly a lightning bolt.
将《The Myths of Creativity》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《The Myths of Creativity》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《The Myths of Creativity》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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