The Myths of Creativity book cover

The Myths of Creativity by David Burkus Summary

The Myths of Creativity
David Burkus
4 (3 Reviews)
Creativity
Psychology
Business
概述
核心要点
作者
常见问题

Overview of The Myths of Creativity

Forget everything you think you know about creativity. "The Myths of Creativity" demolishes ten innovation misconceptions that limit your potential. Praised by Daniel Pink and selected as Entrepreneur's top fall read, Burkus reveals why breakthroughs aren't flashes of genius - they're methodical processes anyone can master.

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核心要点

1

What If Everything You Believed About Creativity Was Wrong?

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A falling apple inspires Newton. Archimedes shouts "eureka!" and dashes naked through the streets. A lone genius toils in isolation until-flash!-the perfect idea arrives. These stories feel true because they're simple, romantic, and deeply embedded in our cultural imagination. But what if they're also dangerously misleading? What if our most cherished beliefs about creativity are precisely what's holding us back from genuine innovation? The uncomfortable truth is that most of what we think we know about creativity is fiction-and these myths don't just distort our understanding, they actively sabotage our creative potential. When companies like Google and Pixar restructure their entire innovation processes around debunking these misconceptions, perhaps it's time we examine what we've gotten wrong. Picture the Post-it Note-that ubiquitous yellow square that seems like such an obvious, simple invention. Surely someone just had a brilliant flash of insight, right? Not quite. Spencer Silver at 3M developed a "failed" adhesive that wouldn't stick properly. Years passed. Art Fry, who'd attended Silver's presentation, sang in a church choir and grew frustrated with bookmarks that damaged his hymnal. One day, he connected Silver's weak adhesive with his bookmark problem. But even then, they hadn't cracked it. The real breakthrough came when someone realized these sticky notes could revolutionize office communication. From Silver's initial formula to market launch: twelve years. Not exactly a lightning bolt.

2

The Science Behind Creative Breakthroughs and the Myth of Special People

3

Why Your "Original" Idea Probably Isn't and When Expertise Becomes a Barrier

4

Why Money Can't Buy Creative Breakthroughs

5

The Power of Collaboration, Productive Conflict, and Creative Constraints

6

Breaking Through the Wall of Resistance

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《The Myths of Creativity》不仅仅是一本书——它是Creativity领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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254
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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