How to Kill a Unicorn book cover

How to Kill a Unicorn by Mark Payne Summary

How to Kill a Unicorn
Mark Payne
3.62 (177 Reviews)
Innovation
Entrepreneurship
Business
Leadership
概述
核心要点
作者
常见问题

Overview of How to Kill a Unicorn

Discover how Fahrenheit 212's innovation mastermind Mark Payne merges "Magic" with "Money" to create market-winning ideas. Endorsed by Fortune 500 leaders and taught in entrepreneurship courses, this genius playbook reveals why one professor calls it "absolute genius" for transforming impossible ideas into reality.

Similar books to How to Kill a Unicorn

探索你的学习方式
快速摘要9分钟

通过作者的声音感受这本书

深度解读42分钟

将知识转化为引人入胜、富含实例的见解

闪卡11 条见解

快速捕捉核心观点,高效学习

趣味版26分钟

以有趣互动的方式享受这本书

更多类似书籍

book cover
Jobs to Be Done
Stephen Wunker
book cover
Be the Unicorn
William Vanderbloemen
book cover
The Unicorn Project
Gene Kim
book cover
The Myths of Innovation
Scott Berkun
book cover
Purple Cow
Seth Godin
book cover
ALIEN Thinking
Cyril Bouquet
book cover
Start at the End
Matt Wallaert
book cover
Loonshots
Safi Bahcall
book cover
Going Solo
Eric Klinenberg
book cover
The Problems of Philosophy
Bertrand Russell
book cover
Everybody Writes
Ann Handley

核心要点

1

When Cool Technology Meets Cold Reality

play
00:00
00:00

A team of innovators stares at Samsung's newest marvel-a translucent LCD screen that layers digital content over whatever sits behind it. The technology is undeniably impressive. But scrawled on their glass wall is a question that cuts through the excitement: "It's cool. But so what?" This moment captures innovation's central dilemma. We've become seduced by novelty while forgetting that breakthrough ideas mean nothing without commercial viability. The gap between "interesting" and "valuable" is littered with beautiful failures-technologies that dazzled in labs but died in markets. What separates genuine innovation from expensive fantasy isn't just creativity; it's the discipline to ask harder questions before falling in love with our own cleverness.

2

The Money and Magic Collision

3

Surviving the Darwinian Funnel

4

When Big Doesn't Mean Hard

5

The Raw Truth About Speed

6

Seeing What's Been There All Along

7

The Flip That Changes Everything

探索你的学习方式
《How to Kill a Unicorn》不仅仅是一本书——它是Innovation领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

快速摘要模式 - 9分钟阅读或收听《How to Kill a Unicorn》摘要

快速摘要
快速摘要
9分钟读完《How to Kill a Unicorn》精华

将《How to Kill a Unicorn》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。

play
00:00
00:00

闪卡模式 - 《How to Kill a Unicorn》精华:11条核心见解

闪卡
闪卡
《How to Kill a Unicorn》精华:11条核心见解

将《How to Kill a Unicorn》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

Flash Mode Swiper

趣味模式 - 《How to Kill a Unicorn》的启示 - 26分钟故事

趣味版
趣味版
《How to Kill a Unicorn》的启示 - 26分钟故事

通过生动的故事体验《How to Kill a Unicorn》,将创新经验转化为令人难忘且可应用的精彩时刻。

play
00:00
00:00

个性化模式 - 0分钟阅读或收听《How to Kill a Unicorn》摘要

个性化
个性化
以你自己的方式体验《How to Kill a Unicorn》

随心提问,选择声音,共同创造真正与你产生共鸣的见解。

Personalize Mode

由哥伦比亚大学校友在旧金山创建

BeFreed 汇聚了全球超过 20 万求知若渴的学习者

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
开启你的学习之旅,就是现在
下载此摘要

免费获取《How to Kill a Unicorn》摘要的 PDF 或 EPUB 版本。可打印或随时离线阅读。