Getting To Yes book cover

Getting To Yes by Roger Drummer Fisher Summary

Getting To Yes
Roger Drummer Fisher
3.94 (84722 Reviews)
Negotiation
Business
Communication
Leadership
概述
核心要点
作者
常见问题

Overview of Getting To Yes

"Getting to Yes" revolutionized negotiation, selling 15 million copies in 35 languages. This Harvard-developed framework teaches how to secure win-win agreements without surrendering your position. Even amid criticism, its principles have shaped everything from corporate deals to international peace talks.

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核心要点

1

Negotiation Beyond Compromise: A Revolutionary Approach

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Imagine having a method to resolve conflicts without damaging relationships or compromising your core interests. "Getting to Yes" introduces principled negotiation, a revolutionary alternative to traditional bargaining that transforms how we approach disagreements. Traditional negotiation often resembles haggling at a market-starting with extreme positions and reluctantly making concessions until reaching a compromise that leaves both parties dissatisfied. This positional bargaining creates unwise agreements, wastes time, and damages relationships. Instead, principled negotiation focuses on interests rather than positions, generating mutually beneficial options, and using objective standards to resolve differences. This approach works whether the other party is more experienced, more powerful, or plays by different rules. It's not about being "nice" or giving in-it's about being simultaneously hard on the problem and soft on the people. Developed through the Harvard Negotiation Project's study of thousands of negotiations across business, government, and international relations, this method has been applied to everything from family disputes to peace negotiations. The core insight? Successful negotiators follow similar patterns regardless of culture or context. They separate people from problems, focus on interests, create options for mutual gain, and insist on objective criteria.

2

The Human Element: Separating People from Problems

3

Uncovering Interests and Creating Options for Mutual Gain

4

Fair Standards: The Power of Objective Criteria

5

Power in Alternatives: Developing Your BATNA

6

Handling Difficult Tactics: Negotiation Jujitsu

7

The Universal Power of Principled Negotiation

探索你的学习方式
《Getting To Yes》不仅仅是一本书——它是Negotiation领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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