What is *Fightback Now* by Felix Staeritz about?

*Fightback Now* outlines strategies for thriving in the digital economy by merging corporate resources with entrepreneurial agility. Staeritz emphasizes building scalable ventures through platforms, collaboration, and innovation to tackle societal challenges like climate change and healthcare. The book draws on his 20+ years of experience founding ventures like FoundersLane, which has generated over €1.5B in value.

Who should read *Fightback Now*?

Business leaders, corporate innovators, and entrepreneurs seeking actionable frameworks for digital transformation will benefit most. It’s particularly relevant for executives aiming to bridge the gap between traditional business models and disruptive technologies. Staeritz’s insights also appeal to policymakers and investors focused on sustainable, large-scale impact.

Is *Fightback Now* worth reading?

Yes—it provides practical tools for leveraging corporate venture building (CVB) to address global challenges. Staeritz combines real-world examples (e.g., partnerships with Vattenfall and Allianz) with scalable frameworks, making it a valuable resource for driving innovation in established organizations. Its focus on urgency and execution sets it apart from theoretical business guides.

What is Corporate Venture Building (CVB) in *Fightback Now*?

CVB is Staeritz’s model for combining corporate resources with startup speed to launch high-impact ventures. It involves co-creating solutions with entrepreneurs, scaling innovations rapidly, and aligning them with broader business goals. FoundersLane’s success in climate and health sectors exemplifies this approach, having built 50+ ventures since 2016.

How does *Fightback Now* approach digital transformation?

The book advocates for a dual strategy: leveraging existing corporate infrastructure while fostering entrepreneurial risk-taking. Staeritz stresses the importance of platforms to connect stakeholders and accelerate idea-to-market cycles. He critiques traditional innovation hubs for being too slow and isolated from real-world challenges.

What role do entrepreneurs play in *Fightback Now*?

Entrepreneurs are depicted as catalysts for systemic change. Staeritz argues they must collaborate with corporations to scale solutions, citing examples like KochAbo/Marley Spoon’s IPO. The book positions entrepreneurship as a counterforce to bureaucratic inertia, particularly in addressing climate and health crises.

What are the criticisms of *Fightback Now*?

Some may find its focus on large corporations limits applicability for smaller businesses. Staeritz also prioritizes speed over incremental change, which could clash with risk-averse cultures. However, the book addresses these concerns by emphasizing adaptable frameworks and phased implementation.

How does *Fightback Now* relate to current trends in 2025?

Its emphasis on AI-driven innovation and sustainability aligns with 2025’s tech landscape. Staeritz’s CVB model offers a blueprint for companies navigating rapid automation and decarbonization mandates, making the book a timely guide for post-pandemic recovery strategies.

《反击》摘要

您的防范数字虐待、骚扰和网络跟踪手册

费利克斯·施泰里茨和斯文·容曼

3.76(38 Reviews)

《反击》摘要概述

《FightBack NOW》是您的危机生存蓝图，出版于新冠疫情高峰期，旨在帮助企业在不确定性中利用现有资产。本书由 FoundersLane 首席执行官 Felix Staeritz 撰写，已成为领导者们的必读书籍，它回答了这样一个问题：我们如何才能不仅在全球动荡中生存下来，而且还能在其中蓬勃发展？

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第 1 章

The World is Changing Faster Than Ever

The pace of change in our world today is unprecedented. As authors, we've observed how technological advancements like automation, high-speed internet, and cloud computing have transformed entire industries, allowing humans to be healthier and more productive. However, these rapid changes also bring significant challenges that span across borders and industries. The COVID-19 pandemic starkly illustrated how deeply interconnected our global systems are. When the virus spread worldwide, we saw stock markets plummet and economies face years of disruption. This crisis made it clear that the biggest challenges we face today - from pandemics to climate change - require collaborative, interconnected thinking to solve. As business leaders and innovators, we must recognize that the old ways of operating are no longer sufficient. We need new approaches that can keep pace with the rate of change and address complex, multifaceted problems. This is why we wrote this book - to provide a roadmap for individuals and organizations to not just survive, but thrive in this age of disruption.

第 2 章

Leveraging Existing Assets in New Ways

One of the key strategies we propose is to look at your existing assets with fresh eyes. Too often, companies get stuck in rigid thinking about how their resources can be used. But some of the most innovative solutions come from creatively combining or repurposing what you already have. Take the example of Airbnb. The founders didn't create a new product - they simply looked at existing homes and apartments in a new way, seeing the potential for a global network of short-term rentals. By leveraging technology to connect homeowners with travelers, they disrupted the entire hospitality industry. We encourage readers to conduct regular "asset audits" within their organizations. What technologies, data, expertise, or partnerships do you have that could be valuable in new contexts? How might you combine different assets in innovative ways? This mindset of creative recombination is crucial for staying adaptable in rapidly changing environments.

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轻松跟读，《反击》摘要中的每个词都会随音频实时高亮。

第 3 章

Embracing Collaborative Innovation

In today's interconnected world, breakthrough innovations rarely happen in isolation. The most impactful solutions often emerge when different sectors, industries, and expertise areas come together. We call this "collaborative innovation," and it's a cornerstone of the FightBack Now approach. Consider the rapid development of COVID-19 vaccines. This unprecedented scientific achievement was only possible through intense collaboration between pharmaceutical companies, research institutions, governments, and regulatory bodies. By sharing data, pooling resources, and working towards a common goal, they accomplished in months what normally takes years. We challenge readers to look beyond their immediate industry or sector. What unconventional partnerships could lead to game-changing innovations? How can you foster a culture of open collaboration, both within and outside your organization? The companies that thrive in the coming decades will be those that master the art of collaborative innovation.

第 4 章

Anticipating and Shaping the Future

In a world of constant change, reactive strategies are no longer enough. Leaders must develop the ability to anticipate future trends and proactively shape their environment. This requires a combination of data-driven analysis and creative foresight. We introduce the concept of "future-back thinking" - starting with a vision of where you want to be in 5, 10, or 20 years, then working backwards to determine the steps needed to get there. This approach helps organizations move beyond short-term firefighting and invest in long-term, transformative initiatives. For example, we highlight how some forward-thinking cities are already preparing for a future with autonomous vehicles. They're redesigning infrastructure, updating regulations, and exploring new economic models - all based on anticipated changes that haven't fully arrived yet. By taking this proactive stance, they're positioning themselves to thrive in the transportation landscape of tomorrow. We encourage readers to regularly engage in scenario planning exercises. Imagine different possible futures and strategize how your organization could adapt or even help shape those futures. This kind of strategic foresight is invaluable in navigating uncertainty and seizing emerging opportunities.

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第 5 章

Building Resilience Through Diversity

In our research and consulting work, we've observed that the most resilient organizations are those that embrace diversity in all its forms. This goes beyond just demographic diversity (though that's crucial) to include diversity of thought, experience, and approach. Diverse teams are better equipped to handle complex challenges because they bring a wider range of perspectives and problem-solving strategies. They're also more likely to spot potential risks and opportunities that a more homogeneous group might miss. We share the story of a global manufacturing company that credits its survival during the pandemic to the diversity of its supply chain. By having suppliers in multiple countries and regions, they were able to adapt quickly when some areas faced lockdowns or disruptions. This principle of diversification for resilience can be applied across many aspects of business strategy. We challenge readers to honestly assess the diversity within their organizations and networks. Are you hearing from a wide enough range of voices? Are there blind spots in your collective experience or expertise? Embracing diversity isn't just about fairness - it's a strategic imperative for thriving in an unpredictable world.

第 6 章

Taking Action: The FightBack Now Mindset

Throughout this book, we've shared strategies and examples for navigating disruption and driving positive change. But ultimately, the most important factor is mindset. The leaders and organizations that will shape the future are those who approach challenges with curiosity, adaptability, and a willingness to take bold action. We call this the "FightBack Now" mindset. It's about refusing to be a passive victim of change, and instead actively working to create the future you want to see. This mindset is characterized by: 1. Embracing uncertainty as an opportunity for innovation 2. Constantly questioning assumptions and seeking new perspectives 3. Focusing on long-term value creation rather than short-term gains 4. Seeing collaboration as a strength, not a weakness 5. Having the courage to take calculated risks and learn from failures We conclude with a call to action for all readers. The challenges we face as a global society are immense, but so are the opportunities for positive transformation. By adopting the strategies and mindset outlined in this book, you can position yourself and your organization to not just survive disruption, but to actively shape a better future. The time to fight back is now. The world needs bold, innovative leaders who are ready to tackle our biggest challenges head-on. We hope this book has given you the tools and inspiration to join that fight. Together, we can create a more resilient, sustainable, and prosperous world for all.

★★★★★

你已读完《反击》摘要

“坚持使用 23 天了，我每天都会打开它。它现在已经成为我的日常习惯。”

jayallen

《反击》摘要中的核心主题

corporate venturing
collaborative innovation
asset orchestration
future-back thinking
disruption management

《反击》摘要精选金句

Reactive strategies are no longer enough.
Embracing diversity isn't just about fairness - it's a strategic imperative.
The world needs bold, innovative leaders.
The old ways of operating are no longer sufficient.

《反击》摘要中的人物

Felix StaeritzAuthor, business leader, and innovator
Sven JungmannAuthor, business leader, and innovator

关于作者

Felix Staeritz 和 Sven Jungmann 是《FightBack Now: Leveraging Your Assets to Shape the New Normal》一书的作者，他们是企业创新和危机管理领域公认的权威。

Staeritz 是一位畅销书作家和数字化转型领导者。他联合创立了 FoundersLane——欧洲最大的企业创投机构，专注于气候和健康解决方案。他拥有 20 多年的创业经验，包括指导公司上市以及担任世界经济论坛数字领袖社区的顾问。

Jungmann 是一位由医生转型的连环创业者，他将医学见解与在剑桥大学研究医疗创新以及创立多家企业所获得的创业专业知识相结合。

他们的著作将战略框架与在 COVID-19 等动荡时期利用平台和风险投资的真实案例相结合，反映了他们共同的使命，即为全球挑战推动可扩展的解决方案。Staeritz 早期的作品包括对赋能欧洲企业的 FightBack 运动的贡献，而 Jungmann 则在其德语著作《Das Entscheidende Jahrzent》中探讨了数字经济战略。

《FightBack Now》因其将现有资产与新兴技术相结合的实用方法而受到高管们的青睐，并通过针对国际商业受众量身定制的版本（最初以德语出版）扩大了影响力。

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开启你的学习之旅，就是现在

《反击》摘要

《反击》摘要概述

用不同学习方式探索《反击》摘要

The World is Changing Faster Than Ever

Leveraging Existing Assets in New Ways

边听边看，每个词都清晰呈现

Embracing Collaborative Innovation

Anticipating and Shaping the Future

从《反击》摘要中收获更多

Building Resilience Through Diversity

Taking Action: The FightBack Now Mindset

你已读完《反击》摘要

《反击》摘要中的核心主题

《反击》摘要精选金句

《反击》摘要中的人物

关于作者

下载《反击》摘要

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关于《反击》摘要的常见问题

What is Fightback Now by Felix Staeritz about?

Who should read Fightback Now?

Is Fightback Now worth reading?

What is Corporate Venture Building (CVB) in Fightback Now?

发现更多

BeFreed 汇聚全球求知若渴的学习者

BeFreed 汇聚全球求知若渴的学习者

用不同学习方式探索《反击》摘要

The World is Changing Faster Than Ever

Leveraging Existing Assets in New Ways

边听边看，每个词都清晰呈现

Embracing Collaborative Innovation

Anticipating and Shaping the Future

从《反击》摘要中收获更多

Building Resilience Through Diversity

Taking Action: The FightBack Now Mindset

你已读完《反击》摘要

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