Business Model Generation book cover

Business Model Generation by Yves Pigneur Alexander Osterwalder Summary

Business Model Generation
Yves Pigneur Alexander Osterwalder
4.21 (58429 Reviews)
Business
Entrepreneurship
Leadership
概述
核心要点
作者
常见问题

Overview of Business Model Generation

Revolutionize your business strategy with the globally collaborative "Business Model Generation" - the visual handbook trusted by Microsoft and Coca-Cola. How did a book co-created by 470 practitioners from 45 countries become the go-to resource for Fortune 500 innovation?

Similar books to Business Model Generation

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核心要点

1

Reimagining Business: The Canvas Revolution

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What if you could visualize your entire business on a single page? In 2010, Alexander Osterwalder and Yves Pigneur sparked a global movement with a deceptively simple tool: the Business Model Canvas. This visual framework transformed how organizations approach strategy by replacing complex business planning with an intuitive, collaborative approach. The book, co-created with 470 practitioners from 45 countries, became an instant phenomenon - selling out its first print run without traditional marketing and now required reading at leading business schools worldwide. Why such impact? The Canvas democratized business design, making strategic thinking accessible to everyone from scrappy startups to Fortune 500 giants. Even tech behemoths like Google and Microsoft have integrated it into their innovation processes. At its core, the Canvas addresses the fundamental question that separates thriving businesses from failing ones: not what you sell, but how you create and deliver value that customers will pay for.

2

The Business Model Architecture: Nine Building Blocks

3

Successful Business Model Patterns

4

Design Thinking for Business Model Innovation

5

Prototyping and Storytelling: Making Business Models Real

6

Strategic Canvas: Environment and Evaluation

7

From Canvas to Reality: Implementation and Management

探索你的学习方式
《Business Model Generation》不仅仅是一本书——它是Business领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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