
Revolutionize your business strategy with the globally collaborative "Business Model Generation" - the visual handbook trusted by Microsoft and Coca-Cola. How did a book co-created by 470 practitioners from 45 countries become the go-to resource for Fortune 500 innovation?
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
What if you could visualize your entire business on a single page? In 2010, Alexander Osterwalder and Yves Pigneur sparked a global movement with a deceptively simple tool: the Business Model Canvas. This visual framework transformed how organizations approach strategy by replacing complex business planning with an intuitive, collaborative approach. The book, co-created with 470 practitioners from 45 countries, became an instant phenomenon - selling out its first print run without traditional marketing and now required reading at leading business schools worldwide. Why such impact? The Canvas democratized business design, making strategic thinking accessible to everyone from scrappy startups to Fortune 500 giants. Even tech behemoths like Google and Microsoft have integrated it into their innovation processes. At its core, the Canvas addresses the fundamental question that separates thriving businesses from failing ones: not what you sell, but how you create and deliver value that customers will pay for.
将《Business Model Generation》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Business Model Generation》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Business Model Generation》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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免费获取《Business Model Generation》摘要的 PDF 或 EPUB 版本。可打印或随时离线阅读。