Play Bigger by Al Ramadan & Dave Peterson & Christopher Lochhead &Kevin Maney Summary
Overview of Play Bigger
"Play Bigger" reveals how visionary companies create and dominate entirely new market categories. This 2016 business manifesto introduced the revolutionary concept of "category kings" like Uber and Amazon, transforming how entrepreneurs approach innovation. Why compete when you could redefine the game itself?
Similar books to Play Bigger
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点，高效学习
以有趣互动的方式享受这本书
核心要点
When Better Isn't Enough-Why Different Wins
Here's a puzzle that haunts business strategy: Bill Gates introduced the Tablet PC in 2002, predicting it would dominate computing within five years. It flopped. Eight years later, Steve Jobs unveiled the iPad, which generated $10 billion in its first year. Same concept, radically different outcomes. The difference wasn't superior engineering or sleeker design-it was category design. Gates tried cramming Windows into a new shape. Jobs created an entirely new problem-solution pairing that consumers didn't know they needed. This pattern repeats endlessly across markets: category kings don't just win, they capture 76% of their market's total value while competitors scramble for scraps. Google owns search. Facebook dominates social networking. Apple claims 93% of smartphone profits despite holding less than 20% market share. The spoils don't go to the best product-they go to whoever defines the category itself.
The Cognitive Architecture of Market Domination
From Positioning to Creation-The Strategic Evolution
The Insight That Changes Everything
Stories That Shift Markets
The Lightning Strike That Commands Attention
The Path Forward-Your Category Awaits
快速摘要模式 - 9分钟阅读或收听《Play Bigger》摘要
将《Play Bigger》的核心观点拆解为易于理解的要点，了解创新团队如何创造、协作和成长。
闪卡模式 - 《Play Bigger》精华：8条核心见解
将《Play Bigger》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《Play Bigger》的启示 - 26分钟故事
通过生动的故事体验《Play Bigger》，将创新经验转化为令人难忘且可应用的精彩时刻。
个性化模式 - 0分钟阅读或收听《Play Bigger》摘要
随心提问，选择声音，共同创造真正与你产生共鸣的见解。
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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