Build For Change by Alan Trefler Summary
Overview of Build For Change
In "Build for Change," Pegasystems CEO Alan Trefler reveals why today's businesses fail when facing Generation D consumers who discover, devour, then demonize brands. How did Nokia and Borders collapse? The answer lies in continuous digital innovation that tech leaders now consider essential.
Similar books to Build For Change
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点，高效学习
以有趣互动的方式享受这本书
核心要点
The Digital Revolution That's Eating Your Business
Imagine waking up to discover your once-loyal customers have suddenly vanished. This isn't science fiction-it's the "customerpocalypse" that Alan Trefler warns is already underway. In today's hyper-connected world, traditional notions of customer loyalty have been turned upside down by what Trefler calls "Generation D"-consumers defined not by age but by digital behavior patterns. These customers are hyper-connected, tech-savvy, and extraordinarily demanding. They don't just expect good service; they demand perfect experiences across every touchpoint. When pleased, they incorporate brands into their identity. When disappointed, they transform into brand assassins, leveraging social media to inflict maximum damage with unprecedented speed. Remember Microsoft's Xbox One launch disaster? When they announced restrictions on used games and mandatory online connectivity, the backlash wasn't just complaints-it was organized boycotts and viral campaigns that forced a complete reversal within days. This is the raw power of Generation D, and they're reshaping expectations across all consumer demographics. The old power dynamic has flipped: as former GM CEO Rick Wagoner admitted, "We used to 'own' the customer. Now we hope and pray that they want to 'own' us."
When More Data Creates Less Understanding
From Raw Data to Meaningful Relationships
Building Customer Processes That Actually Work
Breaking Down the Business-IT Barrier
Becoming a Digital-First Organization
Your Software Is Your Business Now
快速摘要模式 - 9分钟阅读或收听《Build For Change》摘要
将《Build For Change》的核心观点拆解为易于理解的要点，了解创新团队如何创造、协作和成长。
闪卡模式 - 《Build For Change》精华：8条核心见解
将《Build For Change》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《Build For Change》的启示 - 19分钟故事
通过生动的故事体验《Build For Change》，将创新经验转化为令人难忘且可应用的精彩时刻。
个性化模式 - 0分钟阅读或收听《Build For Change》摘要
随心提问，选择声音，共同创造真正与你产生共鸣的见解。
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
免费获取《Build For Change》摘要的 PDF 或 EPUB 版本。可打印或随时离线阅读。