
From iPod creator Tony Fadell comes the ultimate innovation playbook that's captivated CEOs worldwide. Discover why this NYT bestseller inspired professionals to quit jobs for meaningful work. What counterintuitive leadership principle made Fadell's products legendary? The answer might transform your career.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Ever wondered why sliding your finger across an iPod's click wheel feels so satisfying? Tony Fadell knows. As the mastermind behind the iPod and Nest thermostat, Fadell has shaped how billions of people interact with technology. His book "Build" isn't another sterile business manual-it's a backstage pass to the messy, exhilarating reality of creating products that change the world. From his legendary "iPod in your pocket" pitch that revitalized Apple to revolutionizing home technology with Nest (later acquired by Google for $3.2 billion), Fadell reveals the uncomfortable truths about innovation that most business books gloss over. What makes Fadell's insights so valuable is their origin in real-world experience rather than theory. Having shipped over 100 million iPods and worked directly with Steve Jobs, he understands that breakthrough products aren't born from market research reports-they emerge from seeing problems hiding in plain sight and having the courage to solve them differently. Great innovations often arise not from new technology but from vision-seeing possibilities others miss. The first iPod didn't use Apple-developed technology, but what made it revolutionary was freeing digital music from computer speakers and making it truly portable. When we examine iconic products-from the iPhone to the Nest thermostat-we find they all share something: they make the intangible tangible, transforming abstract needs into concrete experiences that feel inevitable once we use them.
将《Build》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Build》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Build》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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