Branding Between the Ears by Sandeep Dayal Summary
Overview of Branding Between the Ears
Discover why neuroscience, not emotions alone, creates brand loyalty. "Branding Between the Ears" revolutionizes marketing by revealing how customers' brains actually process advertisements. Marketing experts praise Dayal's cognitive approach after the Enbrel ad case study exposed a critical industry blind spot.
Similar books to Branding Between the Ears
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核心要点
The Science of Unforgettable Brands
Have you ever wondered why Apple products feel irresistible while similar tech leaves you cold? The answer lies not in traditional marketing wisdom but in the revolutionary intersection of brain science and branding. In "Branding Between the Ears," Sandeep Dayal reveals how understanding the brain's inner workings transforms ordinary products into "cognitive brands" that forge powerful connections with consumers. While Nobel Prizes have been awarded to behavioral economists for their groundbreaking work on human decision-making, most marketers remain surprisingly absent from this cognitive revolution. Dayal bridges this gap with strategies that have generated billions in revenue across diverse industries, from PediaSure to Humira. Half of what we've believed about branding is wrong - but until recently, we didn't know which half. The "think, feel, act" model suggesting consumers progress linearly through awareness, consideration, and purchase is fundamentally flawed. When you spot a billboard of juicy brisket while driving, your mouth waters simultaneously with recognition - thinking and feeling happen in parallel, not sequentially. Even more surprising is how emotional branding creates a dangerous trade-off. While emotional experiences are remembered better, we focus intensely on the central emotional drama while neglecting peripheral details. This explains why viewers of touching commercials often recall the story but forget the brand name.
The Brain's Brand-Processing Factory
Creating Emotional Connections That Last
Making Brand Choices Feel Instinctive
Driving Action Through Happiness
Engaging All Five Senses
The Power and Responsibility of Brain Science
快速摘要模式 - 9分钟阅读或收听《Branding Between the Ears》摘要
将《Branding Between the Ears》的核心观点拆解为易于理解的要点，了解创新团队如何创造、协作和成长。
闪卡模式 - 《Branding Between the Ears》精华：10条核心见解
将《Branding Between the Ears》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《Branding Between the Ears》的启示 - 23分钟故事
通过生动的故事体验《Branding Between the Ears》，将创新经验转化为令人难忘且可应用的精彩时刻。
个性化模式 - 0分钟阅读或收听《Branding Between the Ears》摘要
随心提问，选择声音，共同创造真正与你产生共鸣的见解。
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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