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    Branding Between the Ears by Sandeep Dayal Summary

    Branding Between the Ears
    Sandeep Dayal
    3.92 (38 Reviews)
    PsychologyBusinessEntrepreneurship
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    Overview of Branding Between the Ears

    Discover why neuroscience, not emotions alone, creates brand loyalty. "Branding Between the Ears" revolutionizes marketing by revealing how customers' brains actually process advertisements. Marketing experts praise Dayal's cognitive approach after the Enbrel ad case study exposed a critical industry blind spot.

    Similar books to Branding Between the Ears

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    “

    Everything about branding happens not on store shelves or billboards but in your brain-right between your ears.

    ”
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    精选书籍摘要
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    热门分类
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    名人书单
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    获奖作品
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    精选主题
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    年度最佳书籍
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
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    Knowledge VisualizerAI Podcast Generator
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    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
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    核心要点

    1

    The Science of Unforgettable Brands

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    Have you ever wondered why Apple products feel irresistible while similar tech leaves you cold? The answer lies not in traditional marketing wisdom but in the revolutionary intersection of brain science and branding. In "Branding Between the Ears," Sandeep Dayal reveals how understanding the brain's inner workings transforms ordinary products into "cognitive brands" that forge powerful connections with consumers. While Nobel Prizes have been awarded to behavioral economists for their groundbreaking work on human decision-making, most marketers remain surprisingly absent from this cognitive revolution. Dayal bridges this gap with strategies that have generated billions in revenue across diverse industries, from PediaSure to Humira. Half of what we've believed about branding is wrong - but until recently, we didn't know which half. The "think, feel, act" model suggesting consumers progress linearly through awareness, consideration, and purchase is fundamentally flawed. When you spot a billboard of juicy brisket while driving, your mouth waters simultaneously with recognition - thinking and feeling happen in parallel, not sequentially. Even more surprising is how emotional branding creates a dangerous trade-off. While emotional experiences are remembered better, we focus intensely on the central emotional drama while neglecting peripheral details. This explains why viewers of touching commercials often recall the story but forget the brand name.

    2

    The Brain's Brand-Processing Factory

    3

    Creating Emotional Connections That Last

    4

    Making Brand Choices Feel Instinctive

    5

    Driving Action Through Happiness

    6

    Engaging All Five Senses

    7

    The Power and Responsibility of Brain Science