Branding: In Five and a Half Steps by Michael Johnson Summary
Overview of Branding: In Five and a Half Steps
Discover the definitive branding blueprint from legendary designer Michael Johnson. With 1,000+ illustrations and a "stone cold classic" status, this step-by-step guide transforms complex brand strategy into actionable wisdom. What secret process do world-class brands follow that others miss?
Similar books to Branding: In Five and a Half Steps
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将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点，高效学习
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核心要点
Why Your Logo Isn't Your Brand (And What Actually Is)
You walk past a coffee shop with a green mermaid. Without reading a word, you know exactly what's inside. That's not magic-it's branding. But here's what most people get wrong: that mermaid is just the tip of the iceberg. The real power lies beneath the surface, in a carefully orchestrated system that took decades to build. Branding has journeyed from literal hot irons marking cattle to sophisticated ecosystems shaping trillion-dollar companies. It's moved beyond graphic designers tweaking logos in isolation to become a boardroom obsession-and for good reason. When Andersen Consulting became Accenture, when Google created Alphabet, when Enron's "crooked E" became an unintentional symbol of corruption, these weren't just visual changes. They were strategic pivots that either unlocked billions or exposed fundamental flaws no amount of design polish could hide. The evidence for branding's effectiveness is compelling: Paul Smith growing from one shop to 300 worldwide with 200 million turnover, Innocent selling to Coca-Cola for 95 million, Apple becoming the first $700 billion US company. But branding alone cannot fix fundamental business problems-that's why early investigative steps matter so much.
Seeing What Everyone Else Misses and Finding Your Strategic Edge
Finding Your Why and Crafting Your Narrative Foundation
The Messy Middle Where Strategy Meets Creativity
Making Ideas Visible Through Design Excellence
From Beautiful Idea to Daily Reality Through Implementation
Keeping the Fire Burning Through Evolution and Revival
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闪卡模式 - 《Branding: In Five and a Half Steps》精华：10条核心见解
将《Branding: In Five and a Half Steps》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《Branding: In Five and a Half Steps》的启示 - 21分钟故事
通过生动的故事体验《Branding: In Five and a Half Steps》，将创新经验转化为令人难忘且可应用的精彩时刻。
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随心提问，选择声音，共同创造真正与你产生共鸣的见解。
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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