Small Data by Martin Lindstrom Summary
Overview of Small Data
In "Small Data," Time Magazine's Top 100 Influencer Martin Lindstrom reveals how tiny behavioral clues unlock billion-dollar opportunities. How did refrigerator magnets in Russia launch a successful e-commerce platform? Discover why this modern-day Sherlock Holmes believes big data isn't enough.
Similar books to Small Data
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将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点，高效学习
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核心要点
The Sneakers That Saved a Billion-Dollar Company
A pair of scuffed Adidas sneakers saved LEGO from bankruptcy. In 2003, the Danish toy giant was drowning-30% revenue loss, crushing debt, and market research screaming that impatient kids no longer had time for tiny bricks. So LEGO made pieces bigger, simpler, faster to assemble. Then an 11-year-old German skateboarder showed off his worn shoes, explaining how each scrape proved his mastery. That moment changed everything. Children don't lack patience-they lack things worth being patient for. LEGO reversed course, made sets more complex, and by 2014 became the world's largest toymaker with over $2 billion in sales. The insight didn't come from algorithms analyzing millions of data points. It came from noticing one boy's pride in his beat-up sneakers-what global branding consultant Martin Lindstrom calls "Small Data." While corporations worship at the altar of big data, the most transformative insights hide in refrigerator magnets, bathroom cabinets, and how someone arranges their shoes by the door. These tiny human clues reveal what spreadsheets never can: the unspoken desires driving our choices.
Seeing What Locals Cannot
The Magnets That Revealed a Nation's Dreams
When Grocery Stores Became Permission Zones
The Spice Box That Bridged Generations
Objects as Emotional Anchors
Finding Balance in an Algorithmic World
快速摘要模式 - 9分钟阅读或收听《Small Data》摘要
将《Small Data》的核心观点拆解为易于理解的要点，了解创新团队如何创造、协作和成长。
闪卡模式 - 《Small Data》精华：11条核心见解
将《Small Data》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《Small Data》的启示 - 21分钟故事
通过生动的故事体验《Small Data》，将创新经验转化为令人难忘且可应用的精彩时刻。
个性化模式 - 0分钟阅读或收听《Small Data》摘要
随心提问，选择声音，共同创造真正与你产生共鸣的见解。
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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