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    Sexy little numbers book cover

    Sexy little numbers by Dimitri Maex Summary

    Sexy little numbers
    Dimitri Maex
    3.8 (233 Reviews)
    BusinessEntrepreneurshipFinance
    概述
    核心要点
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    Overview of Sexy little numbers

    Unlock the hidden power of data you already possess. In "Sexy Little Numbers," Ogilvy's Dimitri Maex reveals how companies transform existing metrics into profit engines. What overlooked numbers in your business could be worth millions? The book that made data-driven marketing irresistibly accessible.

    Similar books to Sexy little numbers

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    《Sexy little numbers》精选金句

    “

    The foundation of data-driven marketing is deceptively simple: focus your resources on the customers who matter most.

    ”
    探索你的学习方式
    《Sexy little numbers》不仅仅是一本书——它是Business领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

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    闪卡模式 - 《Sexy little numbers》精华:10条核心见解

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    趣味模式 - 《Sexy little numbers》的启示 - 25分钟故事

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    通过生动的故事体验《Sexy little numbers》,将创新经验转化为令人难忘且可应用的精彩时刻。

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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

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    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
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    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
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    "It is great for me to learn something from the book without reading it."

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    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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    "Makes me feel smarter every time before going to work"

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    精选书籍摘要
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    热门分类
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    名人书单
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    获奖作品
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    精选主题
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    年度最佳书籍
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
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    Knowledge VisualizerAI Podcast Generator
    精选作者
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
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    核心要点

    1

    When Numbers Tell Stories Better Than Words

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    Every time you scroll through your social media feed, search for a product online, or stream your favorite show, you're leaving behind a trail of digital breadcrumbs. These tiny fragments of data-what you click, what you ignore, how long you linger-are being woven together into a remarkably accurate portrait of who you are and what you want. This isn't science fiction or dystopian surveillance; it's the new reality of marketing, where the most successful companies have learned to listen to what numbers whisper about human behavior. The transformation from gut-instinct advertising to precision-targeted marketing represents one of the most profound shifts in business history, turning an industry once dominated by creative hunches into a discipline where every decision can be tested, measured, and optimized. What makes this revolution truly powerful isn't just the technology-it's the fundamental insight that data, when properly understood, reveals truths about customers that even they don't fully recognize about themselves.

    2

    The Evolution of Marketing Measurement: From Catalogs to Real-Time Analytics

    3

    Strategic Segmentation: Understanding Customer Value and Motivation

    4

    Finding Your Audience: Precision Targeting in an Infinite Channel World

    5

    The Science of Marketing Budgets: Optimizing Spend Through Data

    6

    Measuring Success: From Vanity Metrics to Actionable Insights

    7

    The Data-Driven Future: Where Magicians Meet Machines