
Transform your career without an expensive coach. "You Coach You" delivers the COACH Framework used by Virgin and Microsoft executives to silence your inner critic and build unstoppable momentum. What career-defining question will you finally answer for yourself?
Helen Tupper and Sarah Ellis, the bestselling authors of You Coach You and renowned career development experts, are the co-founders of the award-winning company Amazing If. Their organization is dedicated to empowering individuals in navigating non-linear career paths.
Drawing from their extensive leadership experience at Microsoft, Virgin, and Barclays, Tupper and Ellis specialize in self-coaching strategies and workplace adaptability. These themes are central to their practical and action-oriented guide.
Their previous Sunday Times #1 business bestseller, The Squiggly Career, established their framework for modern professional growth. Additionally, their acclaimed Squiggly Careers podcast, boasting over 4 million downloads, provides weekly tools for career resilience.
The duo’s TEDx talk, The Best Career Path Isn’t Always a Straight Line, has garnered nearly 2 million views, further amplifying their reputation as trusted voices in organizational psychology. Recognized by the FT & 30% Club’s Women in Leadership initiative, their methodologies are implemented globally by firms such as BBC, Visa, and Danone.
You Coach You distills their decade of research into a comprehensive system for building confidence and overcoming setbacks. This solidifies their status as pioneers in democratizing career success.
You Coach You is a practical self-coaching guide for overcoming career challenges, offering tools to reignite passion for work, set boundaries, build resilience, and achieve professional goals. Authors Helen Tupper and Sarah Ellis combine exercises, real-world examples, and frameworks like the "coaching habit" to empower readers to take control of their careers without relying on external coaches.
This book suits professionals at any career stage feeling stuck, unfulfilled, or navigating transitions. It’s ideal for those seeking self-directed growth, improved work relationships, or strategies to balance ambition with well-being. Mid-career individuals and young professionals alike will find actionable advice for overcoming obstacles.
Yes, for its actionable exercises and relatable frameworks like SMART goals and self-compassion strategies. While some critics note repetitive sections and a lack of scientific depth, readers praise its practicality for career development, calling it a valuable resource for self-motivation.
The book breaks overwhelming goals into manageable steps, provides templates for action plans, and teaches boundary-setting to improve work-life balance. It emphasizes leveraging strengths and seeking feedback to navigate obstacles like stagnation or burnout.
This framework encourages daily self-inquiry through questions like “What’s working well?” and “What small step can I take today?” It fosters reflection, helping readers identify patterns and align actions with long-term goals.
It advocates for SMART goals paired with detailed action plans. Authors stress breaking objectives into incremental tasks, tracking progress, and adjusting strategies based on feedback. This method reduces overwhelm and increases accountability.
Some readers find the advice repetitive and note a lack of empirical evidence supporting its methods. However, most praise its hands-on approach, making it a useful tool despite these limitations.
Both books by Tupper and Ellis focus on modern career navigation, but You Coach You emphasizes self-coaching techniques, while The Squiggly Career explores non-linear career paths. Together, they offer complementary strategies for professional growth.
Yes, it addresses remote-specific issues like boundary-setting, maintaining productive virtual relationships, and staying motivated without structured environments. Techniques for self-accountability and resilience are particularly applicable.
As workplaces prioritize self-directed learning and hybrid models, the book’s focus on adaptability, resilience, and self-coaching aligns with trends in personal accountability and continuous professional development.
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
Squiggly careers are full of change, challenge, and opportunity.
It's okay not to be okay and looking forward to identify positive paths for progress.
The limits of my language are the limits of my world.
Self-coaching emerges as the solution.
Critic creep - that inner voice constantly suggesting we're not enough.
Break down key ideas from You Coach You into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill You Coach You into rapid-fire memory cues that highlight key principles of candor, teamwork, and creative resilience.

Experience You Coach You through vivid storytelling that turns innovation lessons into moments you'll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

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In today's workplace, the traditional career ladder has vanished, replaced by what Helen Tupper and Sarah Ellis call "squiggly careers" - non-linear journeys marked by frequent changes in industry, function, and employment type. While this new landscape offers exciting opportunities, it also brings uncertainty. At $500 per hour, professional career coaching remains out of reach for most people, creating a significant gap in career development accessibility. This reality inspired the creation of "You Coach You" - a revolutionary approach to democratizing career development through self-coaching. Self-coaching isn't just a cost-saving measure; it's becoming essential for career survival in our rapidly evolving professional world. The concept has resonated so deeply that it's reached over 500,000 people globally through the authors' "Squiggly Careers" podcast and gained endorsements from influential figures like Reese Witherspoon. Why? Because learning to ask yourself insightful questions that increase self-awareness and prompt positive action is the key to navigating uncertainty with confidence.