
Unlock the business secrets of Web 2.0 with Amy Shuen's strategic guide, endorsed by Mark Zuckerberg himself. Learn how companies like Flickr and Facebook transformed user participation into profit - a must-read that revolutionized business models across industries without requiring an MBA.
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Захватите ключевые идеи мгновенно для быстрого обучения
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In 2004, a simple idea changed everything. The companies that survived the dot-com crash hadn't just gotten lucky-they'd discovered something profound. The web wasn't just a place to broadcast information; it was a living platform that grew smarter with every user who touched it. This wasn't the static internet of corporate brochures and one-way communication. This was something fundamentally different: a space where ordinary people could create, share, and build together. Within three years, a college student would turn this insight into a company worth $15 billion. A search engine would become more valuable than most countries' GDP. And millions of people would start treating the internet not as a destination, but as a conversation.
Разбейте ключевые идеи Web 2.0 на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Web 2.0 быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Web 2.0 через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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