
In "Undercover UX Design," Bowles and James reveal guerrilla tactics for creating exceptional user experiences with minimal resources. Endorsed by design guru Andy Budd as essential for tight deadlines and budgets - ever wondered how to make design matter when your organization doesn't?
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Have you ever tried to convince your boss that the confusing checkout process is driving customers away, only to be told "it works fine"? Or watched users struggle with a feature you knew would fail, but couldn't get anyone to listen? This is the reality for most designers working in traditional organizations. While tech giants like Apple and Google build entire cultures around user experience, the vast majority of companies treat design as decoration-something to apply at the end, like a coat of paint. Yet some designers have learned to transform these resistant organizations from within, introducing user-centered thinking without triggering the corporate immune system that rejects change. This guerrilla approach to design doesn't wait for permission or executive mandates. Instead, it works through small, strategic victories that gradually shift how an entire company thinks about its customers.
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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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