What is *The Problem with Change* by Ashley Goodall about?

*The Problem with Change* challenges the corporate obsession with constant upheaval, arguing that relentless change undermines employee performance by fostering uncertainty, eroding belonging, and diminishing meaning. Ashley Goodall combines psychological research and leadership experience to advocate for stability, predictable routines, and human-centric practices—like valuing team rituals and clear communication—to boost engagement and resilience in workplaces.

Who should read *The Problem with Change*?

This book is essential for leaders, HR professionals, and managers seeking to improve workplace culture amid frequent restructuring. It’s also valuable for employees navigating organizational turbulence, offering insights into why stability matters and how to advocate for environments that prioritize psychological safety and team cohesion.

Is *The Problem with Change* worth reading?

Yes—it’s been named a *Financial Times* Best Business Book* and lauded for its actionable critique of change fatigue. Goodall’s blend of real-world examples (e.g., Cisco, Deloitte) and counterintuitive strategies (e.g., fostering “transplant shock” resilience) makes it a standout resource for rethinking leadership in unstable times.

What are the main arguments against constant workplace change?

Goodall identifies four core harms: loss of control, eroded belonging, disrupted meaning, and chronic uncertainty. He links these to trends like quiet quitting and low engagement, emphasizing that humans thrive under predictable conditions where trust and autonomy are prioritized over perpetual reinvention.

How does *The Problem with Change* propose to balance stability and innovation?

The book advocates for “stability anchors” like team rituals, consistent communication, and small-group collaboration. By maintaining these foundations, organizations can adapt without uprooting employees, fostering innovation through psychological safety rather than disruptive overhauls.

What role does corporate jargon play in workplace dysfunction?

Goodall dedicates a chapter to critiquing vague terminology (e.g., “synergy,” “pivot”), arguing it obscures clarity and alienates teams. He urges leaders to replace jargon with specific, actionable language to rebuild trust and alignment.

How does *The Problem with Change* address employee burnout?

It connects burnout to perpetual change, proposing solutions like granting autonomy, recognizing individual contributions, and creating “spaces” for employees to voice concerns—tactics shown to restore agency and reduce transplant shock.

What’s the connection between *The Problem with Change* and quiet quitting?

Goodall frames quiet quitting as a symptom of change-induced disillusionment. When employees lose control and purpose, disengagement follows. The book suggests countering this by reinforcing team identity and predictable workflows to rebuild commitment.

Проблема перемен

И сущность человеческой эффективности

Эшли Гудолл

3.86(84 Reviews)

Обзор книги Проблема перемен

В книге «Проблема перемен» (The Problem with Change) Эшли Гудолл смело бросает вызов нашей одержимости переменами. Почему 70% организационных изменений терпят неудачу? Маркус Бакингем называет эту работу «совершенно захватывающей», так как она раскрывает неудобную правду: постоянные изменения на самом деле подрывают эффективность. Парадокс стабильности, который не может игнорировать ни один лидер.

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Глава 1

The Disruptive Paradox: When Change Hurts More Than It Helps

In a world obsessed with disruption, Ashley Goodall's "The Problem with Change" arrives as a refreshing counterpoint to Silicon Valley's "move fast and break things" mantra. Released to critical acclaim in 2023, this thought-provoking work quickly found its way onto the bookshelves of thoughtful leaders seeking to understand why their well-intentioned change initiatives often fall flat. Goodall, who previously co-authored the bestselling "Nine Lies About Work" with Marcus Buckingham, brings his extensive experience as a former Cisco executive to challenge our fundamental assumptions about organizational change. The book has garnered praise from business leaders like Adam Grant and has been featured in Harvard Business Review's most recommended readings. What makes this work particularly compelling is how it articulates something many of us have felt but couldn't name - the profound human cost of constant workplace disruption.

Глава 2

Life in the Corporate Blender: The Exhausting Reality of Constant Change

Picture this: You arrive at work on Monday to learn your company is merging with another. By Wednesday, consultants are swarming the building. Friday brings a new organizational chart where your department no longer exists. The following week introduces a fresh strategy, different leadership, and yet another restructuring. This is "life in the blender" - the exhausting reality many corporate workers face daily, where change isn't just constant but seems to accelerate with each passing quarter. Drawing from twenty years of professional experience, Goodall illustrates how this pattern repeats endlessly across organizations, regardless of industry or size. Consider Robin, whose promising new role dissolved through leadership turnover and reorganization, leaving her feeling fraudulent while trying to motivate her team. She spent months building a strategic initiative, only to see it abandoned in favor of the new CEO's vision. Or Sergei, a country leader whose company was acquired, forcing him through weeks of uncertainty culminating in an abrupt demand to identify staff for termination. His story reflects the human cost: sleepless nights, strained family relationships, and the moral burden of decisions affecting colleagues' livelihoods. The impact extends beyond individual stories. Research shows that employees in constantly changing organizations experience 60% higher stress levels and are three times more likely to suffer from burnout. Teams caught in perpetual reorganization typically see a 25% drop in productivity during transitions, which can last months or even years. What's particularly troubling is how we've normalized this chaos. Job descriptions celebrate "comfort with ambiguity" as a virtue, making it a prerequisite rather than an occasional necessity. Leadership books praise "change agents" while ignoring the wake of exhaustion they leave behind. Consultants build entire practices around "change management," treating organizational upheaval as an inevitability rather than a choice. Yet beneath this celebration lies a troubling reality: studies consistently show that 70% of organizational change initiatives fail to deliver their promised benefits while extracting a tremendous human toll. The corporate world's obsession with change has created a peculiar disconnect. We recognize that constant upheaval is exhausting, yet we continue praising disruption as inherently valuable. Companies implement new systems before the old ones are mastered, reorganize departments before they've had time to gel, and launch initiatives before previous ones show results. This contradiction lies at the heart of Goodall's inquiry: What if our approach to change fundamentally misunderstands human psychology? What if stability, rather than disruption, is the foundation of meaningful progress? The evidence suggests that organizations achieving sustained success often prioritize strategic consistency and employee wellbeing over the allure of constant reinvention.

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Глава 3

The Cult of Disruption: How Business Became Obsessed with Change

Business has developed an almost religious reverence for disruption. The prophet of this movement was Clayton Christensen, whose 1997 book "The Innovator's Dilemma" outlined how established organizations are destined to be overthrown by nimble upstarts unconstrained by existing customer bases or profitability standards. Christensen's solution was for executives to become agents of their own disruption by creating walled-off innovation units free from corporate constraints. What began as specific observation became a catchy slogan-"Disrupt yourself"-and transformed into a one-size-fits-all prescription for corporate life. Along the way, related ideas like "fast is always better" collected into a new business orthodoxy. Despite thoughtful criticism from voices like Jill Lepore, the disruption ideology spawned courses at elite business schools and inspirational slogans like "fail fast" and "move fast and break things." The post-disruption mindset inverted the fundamental logic of improvement. Rather than "fix problems through change," we now believe "change everything constantly because change itself is good." This shift represents a profound philosophical reversal with far-reaching consequences. Yet evidence contradicts this faith in disruption's inherent value. Studies consistently show that many disruptive changes-mergers, acquisitions, layoffs-frequently destroy value rather than create it. Research by McKinsey found that 70% of complex, large-scale change programs fail to achieve their goals. A KPMG study revealed that 83% of mergers and acquisitions fail to boost shareholder returns. These statistics should give pause to disruption's most fervent advocates. What's particularly striking is how the business world continues celebrating disruption despite mounting evidence of its limitations. This disconnect suggests we're dealing not with rational analysis but with something closer to ideology-a belief system that persists despite contradictory evidence because it serves other purposes. The cult of disruption provides a comforting narrative for executives facing complex challenges: when uncertain what to do, disrupt and call it innovation.

Глава 4

The Human Cost: How Change Severs Our Essential Connections

Change fundamentally acts as a series of severings in our work lives. It severs our relationship to the future (creating uncertainty), our ability to shape that future (questioning our agency), our relationships with others (imperiling belonging), our connection to surroundings (causing displacement), and the link between our work and its meaning. While these connections can be remade with time and effort, the human costs of workplace disruption are significant but often obscured behind vague terms like "falling morale" or "low engagement." When humans face uncertainty, they experience profound distress-often worse than known negative outcomes. In one study, people receiving unpredictable electric shocks (sometimes strong, sometimes moderate) showed more stress than those receiving consistently strong shocks. The key difference between fear and anxiety is that fear has an object and therefore an ending, while anxiety is unbounded. This explains why uncertainty is so pernicious-without safety signals indicating when threats have passed, we remain in chronic anxiety. Our need for closure in uncertain situations leads to "seizing and freezing"-grabbing onto early information and becoming resistant to new data. This manifests in biases like overconfidence, anchoring, confirmation bias, and status quo bias. In workplace change scenarios, this uncertainty drives people "absolutely mental," causing reduced engagement, increased sick leave, and declining productivity. When people lack control, they stop trying-a phenomenon demonstrated in both animal and human experiments. Martin Seligman's research on learned helplessness found that when organisms experience uncontrollable trauma, their motivation wanes, they struggle to learn from successful responses, and their emotional balance is disturbed. The health consequences are severe-worse than secondhand smoke exposure, with increased risk of heart disease, compromised immune function, and even higher mortality. Our social groups serve as cognitive frameworks through which we understand the world. Effective teams allow members to frequently use their unique talents, with team members assigning expertise categories to each other. When these assignments align with actual abilities rather than stereotypes, it creates high performance. Conversely, unbelonging creates profound costs: stress, increased mortality, immune system problems, mental health issues, and decreased happiness.

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Глава 5

Place, Meaning, and the Psychology of Displacement

During the US Civil War, the Union Army classified "nostalgia" as a medical condition that afflicted over 5,500 soldiers and killed 74 of them. This original meaning of nostalgia-combining Greek words for "homecoming" and "pain"-described psychological suffering from displacement, not today's warm wistfulness for the past. Our attachment to places parallels our need for belonging to groups. The strongest predictor of person-place connection is simply time spent there, making displacement hardest on those with longest tenure. This attachment combines several psychological elements: agency (we connect more to places we control), belongingness (community sense), and security (absence of uncertainty). John Bowlby's attachment theory suggests humans thrive with "excursions from a secure base"-a pattern that applies to place attachment as well. We form strongest connections to places offering both security and exploration opportunities. This explains why we become most attached to secure neighborhoods within challenging cities-suggesting that stable teams within innovative companies might offer an ideal psychological environment. Meaning has two essential dimensions: coherence (whether things make sense) and significance (what they point toward). During organizational change, coherence is the first casualty. When Sergei couldn't locate his new boss after his company was sold, or when Peter's employer implemented a new model where no one knew their roles, the coherence of their work worlds collapsed. Our instinctive reach for a "New Normal" after disruption reflects our deep need for coherence. Beyond coherence, humans need significance-the sense that events connect to larger patterns. We create stories to organize events, shape decisions, and orient our futures. When our stories help us understand the "why" of the world, they become both grounding and motivating. This connection to something larger provides survival value (as Viktor Frankl noted), transcendence (in Maslow's hierarchy), and internal motivation at work.

Глава 6

The SKU-Man Problem: How We Dehumanize Work

Our understanding of people at work is fundamentally flawed. While science and lived experience tell us that humans need predictability, agency, belonging, place, and meaning to function well, workplace practices routinely disrupt these essentials. This disconnect stems from a narrow model of humanity at work, where financial metrics dominate and people are reduced to cost centers. Since Milton Friedman's 1970 doctrine of shareholder primacy, corporate profits have shifted dramatically from a 50/50 split between shareholders and other stakeholders to 91% going to shareholders today. This financial focus means human considerations are always subordinate, with companies struggling to justify "people initiatives" in purely financial terms, despite the inherent limitations of translating human experience into dollars. Our conception of people at work treats humans as widgets with only financial relevance. This perpetuates poor leadership selection, where financial results outweigh people management skills. The growing financial gulf between executives and employees (CEO-to-worker compensation has grown from 20:1 in 1965 to 399:1 today) means leaders increasingly occupy a completely different reality from those they lead. When people acquire power, they develop what Dacher Keltner calls "Altitude Sickness"-becoming more impulsive, less understanding, and worse at listening. Leaders also experience fewer negative effects from changes they initiate, as Martin Seligman's research shows that "executive animals" suffer less anxiety when they control what happens. The result is a sad, impoverished model of humanity at work-the "SKU-man"-where people are treated as interchangeable units with market values, quantifiable attributes, and no meaningful feelings. This thinking permeates enterprise software, consulting practices, and corporate wellness initiatives that treat symptoms rather than addressing root causes.

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Глава 7

Making Space: The Power of Attention Over Control

Creating space means trusting others' autonomy rather than micromanaging. Effective space-making involves listening rather than talking, sharing information rather than instructions, asking questions rather than giving answers, and describing problems and ends rather than solutions and means. In our overbusy world, subtracting projects makes more space than adding new initiatives. For example, when Google implemented "Project Oxygen" to improve management, they first eliminated unnecessary meetings and reporting requirements, creating more time for meaningful work. Paradoxically, walls create better space than anarchy-people need defined boundaries to feel agency within them. Leaders who make space define clear values and principles, then defend their teams from outside meddling. Companies like Spotify demonstrate this through their "squad" model, where small, autonomous teams operate within clear organizational guardrails. These boundaries actually enhance creativity by providing a secure framework within which teams can innovate freely. Performance management systems often steal space through infantilizing goal-setting, unreliable ratings, and counterproductive feedback. Traditional annual reviews, with their forced rankings and standardized metrics, can demotivate employees and create unnecessary anxiety. A better alternative is the "check-in" system implemented at Cisco and Deloitte: weekly conversations where team members share what they loved and loathed about the past week, their priorities, and what help they need. These sessions typically last 15-30 minutes and focus on forward-looking solutions rather than past performance. Research shows these regular check-ins meaningfully increase well-being, engagement, performance and retention, with studies reporting up to 40% higher employee satisfaction scores. Their effectiveness comes from predictability (creating space for difficult conversations) and attention (inverting the typical leader-member dynamic by putting the team member's needs first). Microsoft found that teams implementing regular check-ins experienced 23% fewer conflicts and 31% better collaboration scores. While the world pushes toward micromanagement and constant measurement, attention-not feedback-makes space. Companies like Adobe have eliminated annual performance reviews entirely, saving approximately 80,000 manager hours annually while improving employee satisfaction and reducing voluntary turnover by 30%. The key to successful space-making lies in trust and consistency. Leaders must resist the urge to fill every silence with direction and instead create regular opportunities for team members to express their needs, challenges, and aspirations. This approach requires patience and discipline but ultimately leads to more engaged, productive, and innovative teams.

Глава 8

Forging Undeniable Competence: Making Excellence Tangible

The essence of competence is not just skill but awareness of that skill and seeing its tangible impact. Alexander the Great, a tow truck driver, embodies this perfectly. He knows exactly what he does well-not just loading cars onto his truck, but helping customers temporarily forget their troubles. His competence is undeniable because he sees its immediate results. By contrast, corporate workers often lack this clarity. A data scientist might meticulously analyze data, only to have their work diluted into executive presentations where outcomes remain unclear. In large organizations, the connection between effort and result becomes foggy-we rarely see how our work makes a difference. Projects start and end mysteriously, advancement paths seem arbitrary, and achievements receive inconsistent recognition. This intangibility stems partly from organizational complexity, but ironically, our attempts to clarify often make things murkier. We impose numerical frameworks-performance ratings, standardized goals, skill assessments-trying to create objectivity. But these artificial systems disconnect from the actual work, severing the link between effort and outcome. The solution may lie in what Paul Hollywood's handshake represents on "The Great British Bake Off"-immediate, direct recognition of excellence. Unlike corporate recognition systems, the handshake is binary, rare, personal, and reserved for true excellence. It makes excellence tangible by closing the gap between action and response. Excellence is highly idiosyncratic-one person's way of being excellent differs greatly from another's. This variety makes our world rich, yet we often overlook it in our quest to simplify. Excellence is quirky, particular, and inimitable. Making excellence tangible helps people aim high and understand what works. Excellence creates safety in a way awareness of shortcomings never can. Knowing we're good at something makes us feel rooted, while recognition of excellence in the world both locates and orients us. Unfortunately, corporate environments rarely nurture this understanding, leaving workers in perpetual uncertainty about what great work looks like and where they fit.

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Глава 9

Creating Belonging: The Power of Shared Stories and Predictable Leaders

In JPMorgan Chase's New York headquarters sits a display case containing dueling pistols-one fired harmlessly by Alexander Hamilton, the other fired by Aaron Burr that mortally wounded Hamilton. These pistols create belonging not through generic corporate values, but by sharing a secret from the past. They represent the opposite of generic corporate messaging-they're unexpected, have depth, reveal an untidy real-world story, and possess permanence that can't be revised with changing management trends. Family stories work similarly. Research by psychologists Fivush, Duke, and Bohanek found children who knew more family stories were more resilient. Their "Do You Know" scale measured knowledge of family-specific information that could only be known if shared intentionally. These stories aren't necessarily kept secret, but they're "secret-ish"-not broadcast publicly like company values. They create belonging through intimate transmission from one generation to the next. There's a paradox in our relationship with the future: we want confidence in what's coming, but this confidence doesn't come from leaders' cheery pronouncements or visionary statements. Instead, it comes from the predictability of the people around us. A Cisco study explored this by asking 1,495 employees to describe their leaders in five words, generating 1,714 descriptions. Using semantic analysis to cluster related words, researchers found that the more distinctly people perceive their leaders, the more predictable they seem, reducing uncertainty in chaotic times. Predictability in leaders isn't blandness but a virtue. Unpredictable leaders who cancel meetings, react arbitrarily, or reason inconsistently make it impossible for others to do their best work. The Cisco study revealed that distinctness and predictability are intertwined-each leader had unique word clusters that delineated their specific character. The more clearly a leader's uniqueness is seen, the more predictable they become.

Глава 10

Teams as Anchors: The Foundation of Workplace Stability

Over six years, Cisco's people research team built one of the world's largest employee engagement datasets with nearly 900,000 survey responses from employees across all levels and functions. This comprehensive data reveals that teams, rather than departments or divisions, are the most critical organizational unit for driving performance, engagement, belonging, and meaning at work. The research spanned multiple countries, industries, and organizational structures, consistently highlighting teams as the fundamental building block of organizational success. The data revealed eight key questions that differentiated high-performing teams, which clustered into three distinct groups. Company-related items included enthusiasm about the company mission and confidence in its future, with high-performing teams showing 37% higher alignment with organizational goals. Team-related items focused on being surrounded by people who share your values and teammates having your back, with trust levels in top teams measuring 42% higher than average. Individual experience items encompassed clear expectations, using strengths daily, being challenged to grow, and receiving recognition for excellent work - factors that were 3.5 times more impactful when delivered through immediate team leaders rather than organizational systems. Both company experience and individual experience are fundamentally shaped by team experience. Our teams function as the prism through which we experience work, refracting every element of our workplace life - from how we interpret corporate communications to how we experience success and failure. They serve as containers for self-expression, allowing individuals to develop authentic workplace identities, act as incubators of belonging through daily interactions and shared experiences, and operate as mediators of our relationship with the larger organization by translating abstract corporate goals into tangible daily actions. Teams provide stability in three critical ways that create lasting organizational resilience. First, they serve as homes for competence where individual "weirdness" becomes collectively useful - top-performing teams were found to be 23% more likely to leverage unique individual strengths rather than enforce standardization. Teams that effectively map people to tasks based on their unique strengths consistently outperform others by margins of 15-20% across key metrics. Second, teams create social belonging through Burke's concept of "little platoons" that form our first and strongest affiliations at work, with data showing that 78% of employees identify more strongly with their immediate team than their broader organization. Third, teams connect individual work to larger purpose by helping us understand how our specific contributions matter - not through grand corporate vision statements but through clear chains of meaning that link daily work to ultimate impact. Research shows that employees who can trace this connection through their team's work are 2.8 times more likely to report high job satisfaction and engagement.

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Глава 11

Rooted: The Human Need for Stability Amid Change

One spring day, Goodall visited Laura Roberts, director of horticulture at Van Vleck House and Gardens, to discuss a concept fundamental to his book: roots. While discussing stability, we naturally reach for this metaphor-what we truly desire is to feel rooted, connected to the ground, supported, linked to our past, resilient toward the future, and part of a healthy ecosystem. Laura explained that our mental images of roots are often inaccurate. Rather than a compact ball or deep taproot, roots extend outward, forming a base significantly wider than the tree's crown. These roots provide anchoring, storage of nutrients, absorption of water, conduction of resources throughout the plant, and communication with other plants through mycorrhizal networks. She showed him two trees of the same species with dramatically different growth patterns. The first, transplanted when already established, had experienced years of minimal growth followed by a recent spurt-following the pattern "sleeps, creeps, then leaps." The second, transplanted when young, showed more consistent, robust growth. Transplanted trees suffer "transplant shock" because they lose about 80% of their roots when moved, particularly devastating for mature specimens. Established trees contribute far more to their ecosystem-reducing pollution, producing oxygen, sequestering carbon, absorbing stormwater, providing wildlife habitat, and developing their full beauty and character. Similarly, humans need psychological roots-relationships, agency, meaning, and confidence in the future-which take time to develop and are easily damaged. Our workplaces often overlook these human needs, treating people like interchangeable parts rather than living creatures requiring stability. The constant uprooting of workplace change causes our own version of transplant shock. Like gardeners, leaders should create conditions for human flourishing rather than forcing growth, then step back and appreciate the beauty that emerges naturally. In challenging the cult of disruption, Goodall doesn't argue against all change. Rather, he advocates for change that acknowledges our human need for roots-for stability, meaning, and connection. By understanding the profound psychological impact of workplace disruption, leaders can create environments where people not only survive change but truly thrive through it. The path forward isn't through more disruption but through deeper understanding of what makes us human at work.

★★★★★

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“Прошло 23 дня, и я пользуюсь приложением каждый день. Теперь оно стало частью моей повседневной жизни.”

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Ключевые темы в Проблема перемен

organizational stability
human cost of disruption
change fatigue
workplace psychological safety
disruption ideology critique

Цитаты из Проблема перемен

Job descriptions celebrate 'comfort with ambiguity' as a virtue.
Change fundamentally acts as a series of severings in our work lives.
Change everything constantly because change itself is good.
Disrupt and call it innovation.
What if stability, rather than disruption, is the foundation of meaningful progress?

Персонажи в Проблема перемен

Ashley GoodallAuthor and former Cisco executive
RobinEmployee whose role dissolved due to reorganization
SergeiCountry leader facing an acquisition and layoffs
Marcus BuckinghamCo-author of Goodall's previous work

Об авторе

Эшли Гудолл, автор книги «Проблема перемен: и сущность человеческой эффективности» (The Problem with Change: And the Essential Nature of Human Performance), — известный эксперт по лидерству и организационный стратег. Будучи бывшим старшим вице-президентом Cisco и директором по обучению (CLO) в Deloitte, Гудолл более двух десятилетий занимался реформированием рабочих процессов, уделяя особое внимание динамике команд, эффективности лидерства и влиянию организационных изменений на людей. Его работа бросает вызов общепринятым взглядам, сочетая научно обоснованные идеи с практическими стратегиями, объясняющими, почему инициативы по изменениям часто терпят неудачу.

Гудолл является соавтором бестселлера «Девять ложных утверждений о работе: руководство для лидера, мыслящего свободно» (Nine Lies About Work: A Freethinking Leader’s Guide to the Real World, 2019), признанного лучшей книгой по менеджменту года по версии Strategy + Business. Он также написал влиятельные статьи для обложек Harvard Business Review, такие как «Заблуждение об обратной связи» (The Feedback Fallacy), ставшую самой читаемой статьей HBR в 2019 году. Его идеи широко цитируются в ведущих СМИ, включая The New York Times и Financial Times, и применяются компаниями из списка Fortune 500, такими как Google и Goldman Sachs.

Книга «Проблема перемен» была признана лучшей книгой 2024 года по менеджменту и культуре по версии Porchlight, а также лучшей бизнес-книгой по версии Financial Times, что закрепило за Гудоллом репутацию визионера в области организационной психологии.

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Создано выпускниками Колумбийского университета в Сан-Франциско

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

Узнайте больше о том, как обсуждают BeFreed в интернете

Создано выпускниками Колумбийского университета в Сан-Франциско

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

Узнайте больше о том, как обсуждают BeFreed в интернете

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1,000,000+ curious minds.

1,000,000+ curious minds.

Одна книга. Множество способов её услышать.

The Disruptive Paradox: When Change Hurts More Than It Helps

Life in the Corporate Blender: The Exhausting Reality of Constant Change

Следите за каждым словом во время прослушивания

The Cult of Disruption: How Business Became Obsessed with Change

The Human Cost: How Change Severs Our Essential Connections

Получите больше от Проблема перемен

Place, Meaning, and the Psychology of Displacement

The SKU-Man Problem: How We Dehumanize Work

Следите за каждым словом во время прослушивания

Making Space: The Power of Attention Over Control

Forging Undeniable Competence: Making Excellence Tangible

Получите больше от Проблема перемен

Creating Belonging: The Power of Shared Stories and Predictable Leaders

Teams as Anchors: The Foundation of Workplace Stability

Следите за каждым словом во время прослушивания

Rooted: The Human Need for Stability Amid Change

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