
In "The Filter Bubble," Eli Pariser reveals how algorithms silently shape our worldview, creating invisible digital echo chambers. This 2011 game-changer sparked global debates on polarization and prompted tech giants to reconsider ethical implications of personalization. Are you seeing reality - or just your version?
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During the 2010 Deepwater Horizon oil spill, two friends typed "BP" into Google. One saw investment opportunities and stock prices. The other saw environmental catastrophe and cleanup efforts. Between them lay 40 million different results-not a technical glitch, but a deliberate design choice. This wasn't just about search engines anymore. It was about reality itself splitting into personalized versions, each of us living in a custom-built information universe that feels complete but shows us only fragments. Google's December 2009 announcement of universal personalized search passed almost unnoticed, yet search expert Danny Sullivan recognized it as "the biggest change that has ever happened in search engines." Today, fifty-seven signals-from your location and device to your past clicks and connections-shape every result you see. This invisible architecture now extends far beyond Google to nearly every corner of digital life, quietly constructing what we might call "filter bubbles"-personalized information ecosystems that fundamentally alter how we encounter ideas, people, and truth itself.
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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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