
In "The Culture Map," Erin Meyer decodes how cultural differences shape global business. Used in elite training programs worldwide, this practical guide reveals why similar cultures can have vastly different approaches - a must-read for anyone navigating our interconnected professional landscape.
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Imagine arriving early to prepare for an important client meeting, only to have your cultural expert sit silently for three hours despite being articulate in preparation meetings. This happened to Erin Meyer, who later discovered her Chinese colleague was simply waiting to be called upon-a cultural expectation she had completely missed. This scenario perfectly illustrates how invisible cultural forces shape our workplace interactions every day. In a world where 70% of international ventures fail due to cultural misunderstandings, understanding these hidden dimensions becomes critical. Companies like Microsoft, Netflix, and Salesforce now require Meyer's framework for navigating global expansion-Netflix CEO Reed Hastings even credits it for helping successfully expand into 190 countries. The Culture Map provides a practical framework for decoding these invisible boundaries that divide our increasingly connected world, offering eight scales that reveal how cultures differ in communication, leadership, trust-building, and more.
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Выделите из The Culture Map быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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