Глава 4
Commitment: The Courage to Persist
Commitment requires sacrifice, focus, and persistence in the face of obstacles and failure. The key is committing to your feeling of passion and taking risks that bring meaning to those passions-not necessarily to a specific job or relationship. Your passions will evolve, requiring life changes, but always look inward at what truly makes you happy.
Failure is inevitable when pursuing your passions. The liberating secret? True Connectors don't judge you for failing-they see it as just one dot on a line. If you've nurtured your relationships, supporters will admire your courage through failure. As fitness expert Tony Horton explains, failure and success are inseparable twins. Most people avoid failure, not realizing it's the gateway to joy, growth and ultimately success.
Hard work generally yields better results, as demonstrated by LeBron James' basketball success through natural talent plus dedication. But what if LeBron tried becoming a horse jockey instead? Despite identical effort, his 6'8" 250-pound frame would make success nearly impossible in a profession requiring riders under 120 pounds. This illustrates how effort alone doesn't guarantee equal results across different pursuits-your natural attributes and the field's characteristics matter tremendously.
Don't work on things that don't play to your strengths and passions. Consider opportunity costs too-YouTube sold for $1.65 billion just two years after founding, while PopCap took eleven years to sell for $750 million. If you're hitting a wall for more than a year and you're unhappy, jump ship regardless of potential future rewards.
After leaving his company, Tevelow faced two options: bitterness or accepting failure. He chose acceptance. Despite societal pressure to immediately find another job, he decided to write a book instead. Success and failure are merely dots on a life's timeline. The wisest people constantly work toward adding new dots, bringing excitement to the journey between them.
Failure isn't a death sentence but a redirection. Think of your activities as scientific experiments-scientists expect most tests to fail but view each as progress because it narrows the scope of potential solutions. The real magic lies in recognizing that results matter far less than the experiments themselves. The journey accounts for 99% of your life, while results are just 1%.
Despite the startup ecosystem's philosophy that "failure is okay," this mindset can be dangerous when misapplied. It gives wannabes permission to pretend and slackers an easy excuse. While accepting failure as part of the process is important, success should always be the goal-it feels better and breeds more opportunities.
When you've lost passion for your work, confront it immediately. Determine if it's a temporary dip or if you're falling back into ZombieLand. Quit for the right reasons, never the wrong ones. The wrong reasons include: when things get tough, unexpected obstacles arise, others doubt you, you're busy, competition emerges, or you have a new idea. These are just obstacles and distractions.
Quitting doesn't always mean giving up-sometimes it means having the integrity to admit a plan isn't working. Stewart Butterfield's story illustrates this perfectly. After his virtual world game Glitch failed despite four years of work, Butterfield pivoted his company to focus on an internal communication tool they'd built. That tool became Slack, which later achieved a billion-dollar valuation.
When success comes, the urge to expand-take funding, hire employees, buy an office-can be tempting but potentially suffocating. Building an organization with yourself at the core may leave you with less freedom than you had in ZombieLand, as you become responsible for and answerable to others. Identify what you need to defend to be happy-your time, creative thinking, decision-making freedom-or risk escaping ZombieLand only to lock yourself in an even more confining cage.
Truly meaningful work requires serious focus and total commitment. Floyd Mayweather Jr., the world's best pound-for-pound boxer and highest-paid athlete, lives by the motto "Hard Work, Dedication." He endures multiple grueling daily training sessions, often late into the night, and never smokes or drinks alcohol. The best in the world achieve their status because they relentlessly work at what they were born to do, making sacrifices and grinding without stopping.
Глава 5
Creation: Bringing Your Vision to Life
After rejecting ZombieLand and developing resilience to withstand multiple failures, you're ready for Step 3: Create. While the specific creation process varies by project, success requires structuring your work effectively, conditioning yourself for peak performance, and eliminating common roadblocks.
Tim Ferriss, author of "The Four Hour Workweek," is a lifehacker who eliminates life's negative aspects while multiplying the positive ones. His seemingly impossible results come from two main principles: The Pareto Principle (80-20 rule) and Parkinson's Law. The Pareto Principle states that roughly 80% of outcomes come from 20% of sources. For productivity, this means focusing on high-impact activities and avoiding major obstacles. Parkinson's Law states that work expands to fill the allotted time, requiring self-imposed constraints to stay productive. Tim's ultimate productivity hack combines these principles: focus on the most important things and set aggressive deadlines.
Working on something meaningful gives you pride and connects you with others who share your passion. But becoming an expert doesn't necessarily require 10,000 hours as Malcolm Gladwell suggested in "Outliers." The key insight is that Gladwell was specifically referring to cognitively demanding disciplines. For simpler, limited-scope activities, expertise can come much faster. Narrowing your expertise makes goals more tangible and work more manageable. When you specialize-like painting only horses instead of everything-you can reach expert level faster while focusing on what you love.
A heightened focus enhances efficiency just as much as a narrow focus does. The Zone-that state of laser-sharp clarity and enhanced performance-comes without warning and can't be summoned on demand. Pay attention to what triggers your Zone. Tevelow's trigger is exercise; his best ideas come during workouts, so he keeps his computer nearby to capture them when inspiration strikes. To harness this power: find your trigger, prepare materials before engaging it, and build the trigger into your daily routine.
When we say "There's not enough time in the day," we're really saying we spend time on activities we don't value instead of those we do. To regain control of your time, ask two questions: What am I currently doing? What do I want to be doing instead? After committing to a specific goal, you can remove low-value activities to make room for high-value ones.
Feed readers solve the problem of constantly revisiting websites for new content by automatically aggregating fresh content from your subscribed sources. Tevelow uses Feedly, organizing subscriptions into categories like Sports, Technology, and Other Stuff. The reader strips away distracting website designs, presenting content in clean, readable formats.
Block out specific calendar time for uninterrupted focus on your projects-no phone calls, texts, emails or meetings allowed. Though technology makes us perpetually accessible, we shouldn't be available to everyone all the time. The most productive hours are when others are asleep, whether early morning or late night.
Being short-sighted is actually more efficient than extensive long-term planning. While having a vision is important, dwelling on it can lead to analysis paralysis. It's easier to execute precisely on a two-week plan than a two-year plan. Long-term goals can distract you from enjoying your present life, while working in small one-to-two week batches keeps you agile and present.
Breaking the conventional order of operations leads to greater productivity. People who act without waiting for permission get more done faster. Mark Zuckerberg exemplifies this approach-he didn't wait for graduation to start building products like FaceMash and eventually Facebook. His company mantra "Move fast and break things" reflects his hacker mentality of questioning conventional thinking and finding better solutions through constant experimentation.
The most radical productivity hack is quitting your job to focus entirely on your passion project. While small productivity tweaks help somewhat, spending 40+ hours weekly at a boring job severely limits progress on what truly matters. Quitting creates both extreme focus and an urgent deadline-with no income, you must build something valuable before funds run out. The worst outcome is simply returning to a 9-5 job if your project fails.
Глава 6
The Body-Mind Connection
Our body is the vehicle through which we accomplish everything. Without proper care, we become useless. When Tevelow worked at SeamlessWeb, he prioritized efficiency by eating Cup O' Noodles daily-quick and cheap. When the lead salesman invited him to lunch, he reluctantly accepted. After enjoying a proper meal together, the salesman explained: "You have to take care of your temple. This isn't a sprint, it's a marathon." Following his advice, Tevelow took longer lunches and ate better meals. Surprisingly, his productivity increased dramatically.
Exercise isn't just about physical health-it's a metaphorical template for success. It teaches four crucial principles: Push Your Comfort Zone (straining muscles to grow), Create Constraints (like P90X's 90-day structure), Persist (forming habits through patterned behavior), and Get an Edge (joining the top 5% who exercise daily). The key is finding your optimal system and repeating it consistently, making it part of your daily routine like brushing your teeth.
The Edge is that extra effort putting you in the top five percent-having a better product than 95% of competitors, working harder than 95% of coworkers, being more informed than 95% of peers. Most people don't realize how impactful yet achievable this advantage is. The difference between average and extraordinary is often minimal-just being slightly less lazy than everyone else.
After examining physical health, we must consider our minds' impact on productivity. Our perception and attitude significantly influence our decisions, problem-solving abilities, and capacity for success. Tevelow shares the story of his brother's non-traditional beach wedding that transformed into a miracle when a devastating nor'easter hit Buxton, North Carolina. With the only road submerged and impassable, they refused to cancel. Instead, they chartered boats to transport seventy guests through the storm, reorganized for an indoor ceremony, and pulled off what seemed impossible. The wedding demonstrated how catastrophe forces creativity and action-when facing seemingly insurmountable obstacles, you don't consider failure's probability, you simply get things done.
Constraints often contain hidden benefits. Like a shower's limited environment frees us from distractions and creates space for mental breakthroughs, even imprisonment provided Nelson Mandela time to develop his philosophies. Limiting resources, creating self-imposed deadlines, and narrowing goals can counterintuitively enhance productivity.
The Minimalists blog exemplifies how decluttering enhances productivity. Mental and physical clutter interrupts focus and weighs us down, while minimalist environments foster presence and clarity. When writing his book, Tevelow purged 90% of his possessions, declined most social invitations, and stopped answering calls during focused work. The resulting emptiness felt liberating and dramatically increased his productivity.
While attitude matters in strained relationships, environment matters more. It's easier to be happy in a spa than a snake pit-sometimes the solution isn't fixing your attitude but changing your surroundings. As The Minimalists say, "You can't change the people around you, but you can change the people around you."
Y Combinator founder Paul Graham, who invested in billion-dollar companies like Airbnb and Dropbox, reveals that determination trumps intelligence in startup success. After investing in hundreds of companies, Graham learned to favor people over products and determination over intelligence. Your mindset, not your mind itself, governs your potential output.
Глава 7
The Power of Connection
The final step is the easy part. After the long grind of Choosing, Committing, and Creating, Connecting often feels effortless. The Connection Algorithm is simply the Four Cs: Choose, Commit, Create, Connect. This cycle should repeat throughout your life, with risk-taking as the driver behind every step.
The process can also be expressed as a formula: f(pg) = (ri)(x) + (re)(y), where personal growth (pg) is proportional to the number of risks (ri) you take plus the number of relationships (re) you build. Personal growth encompasses intellect, confidence, clout, and reputation-elements that vary by individual. The goal is perpetual growth, avoiding prolonged stagnation. When growth flatlines, take new risks or build new relationships fueled by passion.
The most influential Connectors in Tevelow's life are David Cohen and Brad Feld-A-List investors in the startup world. These valuable relationships didn't just happen by chance. They developed through deliberate connection and a series of risky decisions: attending Michigan instead of his state school, switching from architecture to business-related studies, moving to NYC without a job, persistently landing a position at SeamlessWeb, meeting his future co-founder Joe, and applying to the inaugural TechStars program.
One of the best ways to connect is to get in early. Tevelow's startup joined TechStars in 2007, their first year of operation when the program was small and intimate. They received exceptional attention from mentors and directors who took extra care to build relationships with founders in that critical first year. Getting in early is risky but potentially life-changing.
The purpose of a connection isn't to get help-it's to build a relationship. When a relationship forms, it becomes two friends supporting each other rather than one-off favors. Build connections early, before you need help, by finding common ground. As Matt Galligan, CEO of Circa, explains: networking is exactly like dating-your goal should be to get another date, not just hook up.
Not all help requests are created equal. Asking highly connected people for big favors without intending to form relationships is a terrible idea, but asking for minor support can be effective. If you ask enough people for something reasonable, eventually someone will help. Keep trying, keep tweaking your approach, and be persistent but respectful.
Cold calling works surprisingly well when you're doing something meaningful. When developing a mobile app prototype, Tevelow reached out for feedback from development firms, advisors, and even Naveen Selvadurai, FourSquare's cofounder whom he'd never met. He simply messaged him on Facebook with his demo video, and to his surprise, Selvadurai responded with useful insights.
Snowball sampling-a research methodology where you reach out to someone in your target community who then connects you to others-works brilliantly for networking. The initial connection is crucial; you don't need to meet the head honcho, just get plugged into the community. When Tevelow and his cofounder applied to TechStars, they gained access to countless VCs, CEOs, and startup gurus who would have been nearly impossible to reach otherwise.
Where you put yourself dramatically influences who you'll meet and who you'll become. The best places to meet amazing people include extracurriculars (join or start clubs related to your passions), internships (which offer experience, connections, and mentorship beyond just money), college campuses (filled with pre-screened talented people), accelerators (like TechStars, which are like "college on crack"), startups (inherently filled with Connectors-self-starters and risk-takers), online forums/blogs/apps, commenting systems (like Disqus or Quora), meetups, conferences (like SXSW, 99U, TechCrunch Disrupt), and simply hanging out with the right crowd.
Глава 8
Becoming a Connector Yourself
To become a Connector yourself, follow these principles: Connect People by making introductions when possible without spreading yourself too thin. Get 'Em While They're Young by nurturing passion in impressionable minds before fear and self-doubt set in. Support Apprenticeship by mentoring promising individuals who show risk-taking ability and determination. Expect Nothing in Return by occasionally donating your time and wisdom freely, not always asking for equity or compensation. Create Value through sharing resources, wisdom, and encouragement that can propel others forward. Remember Where You Came From by acknowledging that you once needed guidance too, and pay it forward to those who haven't yet fully bloomed.
Living by the Connection Algorithm principles can be daunting as we invite the possibility of failure. When hit with something particularly negative-losing a loved one, failing at work, or ending a relationship-life's value can seem to drop to zero. Time eventually heals, but Tevelow found a powerful catalyst: genuine support from a non-family member whom you admire and trust. When he lost his position as cofounder of his company, he was devastated, but a thirty-second phone conversation with Brad Feld turned everything around. His fear transformed to confidence, his tenseness faded, and he suddenly knew he had the power to be happy again.
As The Minimalists say, "Always remember to love people and use things, because doing the opposite never works." People aren't resources-they're people. Be genuinely grateful to everyone who supports you. There's a growing trend within mentorship communities to give support without expecting anything in return. Your gratitude is the fuel that keeps this ecosystem running-it's all the payback a mentor ever needs.
Connectors are people who've doubted themselves, failed, and felt stressed beyond belief, just like you. It's hard to be vulnerable when you're struggling, but almost always, people won't judge you for it. Even when talking to cofounders, partners, or investors, Tevelow recommends telling them how you feel. Letting issues fester is a recipe for disaster.
Listening to a Connector is better than speaking to one. They usually have an extremely valuable perspective from weathering more storms than you. People talk about the value of experience, but inexperienced people struggle to believe it-an aggravating paradox. The best advice: keep your mouth shut. Listen to those who've already done what you're attempting. Soak up their knowledge like a sponge.
"You are the average of the five people you spend the most time with," said Jim Rohn. Choose your deep connections wisely-they're the bonds that shape us. It's better to have a few deep connections than many shallow ones. Like star athletes who make their teammates better, exceptional people lift you up without trying. When you're falling into the abyss, one friend who can pull you out is worth more than a hundred who wave goodbye.
Глава 9
Your Algorithm Starts Now
The Connection Algorithm began as a simple blog post-Tevelow's most popular story that unexpectedly evolved into a book. The fundamental secret to happiness he discovered after thirty years is embarrassingly simple: "Do shit you like to do." Though obvious, this truth often gets buried under schoolwork, resumes, bills, jobs, and mortgages until we find ourselves stuck and unable to pursue our passions.
We tend to force ourselves into corners, believing we're not good enough or that we're already on a path to something good. It's all BS. Life isn't a tunnel but an open field where each moment allows us to choose any direction. The only sure thing waiting for us is death. When we stop thinking we're on a prescribed trajectory and start taking idiotically risky, deliberate actions toward what we want, we discover that overcoming our fears is absolutely worth it.
The Connection Algorithm isn't just a framework-it's a lifestyle that embraces risk-taking and relationship-building as vehicles for personal growth. By following the Four Cs-Choose, Commit, Create, and Connect-you can escape the monotony of ZombieLand and build a life filled with passion, purpose, and meaningful connections.
The journey won't be easy. You'll face failure, self-doubt, and moments of intense struggle. But as you accumulate dots on your timeline-both successes and failures-you'll develop resilience, wisdom, and a network of supporters who see your potential even when you don't.
Remember that the grass actually can be greener somewhere else. Life is a massive golf course, and somewhere on it is a patch of grass that's mind-blowingly good for you. You just have to find that patch. And the only way to find it is to start walking.
Your algorithm starts now. What will you choose?
