
In a world of digital distraction, Rob Walker's "The Art of Noticing" offers 131 exercises to reclaim your attention. Endorsed by Seth Godin and taught at the School of Visual Arts, this New York Times-featured manual transforms ordinary moments into extraordinary discoveries. What might you see today that everyone else misses?
Почувствуйте книгу через голос автора
Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
Наслаждайтесь книгой в весёлой и увлекательной форме
In a world where the average person checks their smartphone 150 times daily (once every six waking minutes), we've reached what might be called "peak distraction." Our attention has become the most valuable-and endangered-commodity of the modern age. This isn't entirely new; as far back as 1903, sociologist Georg Simmel lamented the overwhelming stimulation of modern life. What's different today is both the scale and intentionality of the attention economy. Tech companies employ thousands of engineers specifically to make their products more addictive, while our environments grow increasingly cluttered with up to 10,000 advertisements daily. The cost? Studies show constantly divided attention impairs cognitive performance by up to 40%, increases stress levels, and diminishes our capacity for deep thought. But there's hope-our brains remain remarkably plastic throughout our lives, meaning we can train ourselves to resist the pull of constant distraction and rediscover the joy of deep engagement with the world around us.
Разбейте ключевые идеи The Art of Noticing на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из The Art of Noticing быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в The Art of Noticing через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско

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