
Demystifying tech for non-experts, "Swipe to Unlock" - authored by product managers from Google, Facebook, and Microsoft - has become a #1 Amazon Business Bestseller. Called "our generation's Rosetta Stone" for decoding technology's impact on everyday life, it transforms complex concepts into accessible insights.
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What if I told you that understanding technology doesn't require writing a single line of code? Most of us navigate our digital lives like passengers in a car-we know how to steer, but we have no idea what's happening under the hood. Yet the executives shaping our technological future, including Steve Jobs himself, often possessed zero coding ability. Their superpower wasn't programming-it was understanding what technology could do and why it mattered. This knowledge gap has real consequences: we hand over our data without understanding the transaction, we trust algorithms we've never questioned, and we watch entire industries collapse without seeing the warning signs. Three product managers from Google, Microsoft, and Facebook set out to change this, creating a guide that Tesla's engineering director deemed "required reading." Their mission? To decode the invisible systems that shape every swipe, click, and search in our increasingly digital existence.
Разбейте ключевые идеи Swipe to Unlock на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Swipe to Unlock быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Swipe to Unlock через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско

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