
In "The Smarter Screen," behavioral economist Shlomo Benartzi reveals how digital interfaces secretly manipulate our decisions. Did you know changing screen layouts can make you 40% more likely to add bacon to your pizza? Tech giants are already using these psychological insights to shape your choices.
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The moment you pick up your smartphone, your brain begins to transform. Within milliseconds, your visual system prioritizes the center of the screen while ignoring the edges. Your attention narrows, thinking accelerates, and decision-making shifts toward impulsivity. This cognitive transformation represents one of the most significant behavioral revolutions in human history. With Americans checking phones 150 times daily and spending over 10 hours on screens, we're making more decisions through digital interfaces than ever before. The implications are profound: people order higher-calorie pizzas online than in person, score lower on computerized tests than paper ones, and make dramatically different financial choices on smartphones versus desktops. This cognitive shift happens so quickly and subtly that we never notice it - yet it fundamentally alters how we process information and make choices. Understanding the psychology behind our digital behavior has become essential not just for tech companies but for anyone navigating our increasingly screen-mediated world.
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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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