
In "Stick with It," UCLA professor Sean D. Young reveals the SCIENCE framework that turns fleeting intentions into lasting habits. This #1 Wall Street Journal bestseller breaks down behavior change into seven psychological forces - making personal transformation surprisingly achievable. What's your impossible goal?
Почувствуйте книгу через голос автора
Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
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Picture a woman standing in her bathroom, staring at a bottle of pills that could save her life. She knows she should take them. Her doctor has explained the consequences. Yet somehow, she won't. Now multiply this scenario by millions-because medication non-adherence alone costs the U.S. healthcare system $290 billion annually. Here's the uncomfortable truth: intelligence, willpower, and even desperation aren't enough to change behavior. After studying over 25,000 people across fifteen years at institutions like NASA and Stanford, researchers discovered something revolutionary. The problem isn't you-it's that we've been approaching change completely wrong. We've been told to dig deep, find our passion, transform our personality. But what if lasting change has nothing to do with who you are and everything to do with understanding seven psychological forces that drive human behavior? Janja Lalich held advanced degrees and worked as a successful publisher. She was intelligent, educated, and rational. So why did she spend twelve years in a paramilitary-style cult-and even defend the Jonestown massacre when it happened? Her story reveals something unsettling: intelligence provides zero immunity against the forces that shape behavior.
Разбейте ключевые идеи Stick with It на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Stick with It быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Stick with It через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско

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