
In "So You've Been Publicly Shamed," Jon Ronson investigates our modern pillory - social media. From Justine Sacco's career-ending tweet to Jonah Lehrer's disgrace, this darkly humorous expose asks: In a world where one mistake can destroy lives, who truly deserves redemption?
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A spambot was tweeting in Jon Ronson's name-bizarre musings about fusion cooking and cryptic phrases like "time and cock." Three academics at Warwick University had created this digital doppelganger without permission, calling it an "infomorph" designed to replicate his online personality. When Ronson confronted them, they dismissed his concerns with academic arrogance, suggesting he should feel "flattered" by their interest. So he did what felt natural: he filmed the confrontation and posted it online. Within days, strangers worldwide rallied to his defense, and the academics buckled under public pressure, removing the bot. The victory felt intoxicating-the internet had delivered swift justice where traditional channels might have failed. But this triumph planted a darker question in Ronson's mind: what happens when this collective fury targets someone else? What are the consequences when thousands of strangers unite not to help, but to destroy?
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