Small Giants book cover

Small Giants by Bo Burlingham Summary

Small Giants
Bo Burlingham
3.85 (5437 Reviews)
Entrepreneurship
Business
Leadership
Обзор
Ключевые Выводы
Автор
Часто Задаваемые Вопросы

Overview of Small Giants

"Small Giants" reveals how 14 remarkable companies chose greatness over size, challenging business orthodoxy. The book sparked a movement with its own leadership summit, inspiring entrepreneurs like Motto founders to prioritize values over growth. What if staying small is your biggest competitive advantage?

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Ключевые выводы

1

The Courage to Stay Small in a World Obsessed with Growth

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What if the relentless pursuit of growth is actually killing your business? In a business landscape where "bigger is better" dominates conventional wisdom, a remarkable group of companies has discovered a counterintuitive truth: sometimes staying small is the most powerful strategy for achieving greatness. These "small giants" deliberately choose to be great rather than big, rejecting the pressure to expand rapidly in favor of excellence on their own terms. Their stories reveal a profound alternative to the standard narrative of success-one that prioritizes meaning, quality, and deep relationships over market domination and endless expansion. Consider Fritz Maytag, who rescued Anchor Brewing from bankruptcy in 1965. When overwhelming demand threatened to force rapid expansion in the 1990s, he made the radical decision to limit growth rather than compromise quality. Or Gary Erickson of Clif Bar, who walked away from a $120 million acquisition offer-and subsequently took on crippling debt to buy out his partner-because he couldn't bear to surrender control of his company's mission and values. These entrepreneurs aren't afraid of success; they're redefining what success actually means.

2

The Hidden Price of Uncontrolled Growth

3

The Mona Lisa Principle: Why Place Matters

4

Enlightened Hospitality: The Art of Being on Your Customer's Side

5

The Customer Comes Second: Creating Cultures of Intimacy

6

Business as Art: Finding the Balance

7

Preserving the Magic Through Transitions

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Разбейте ключевые идеи Small Giants на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.

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Выделите из Small Giants быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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