
Before Nike became a $40 billion empire, Phil Knight started with $50 borrowed from his father. "Shoe Dog" reveals the gritty, near-failure journey that Bill Gates calls "a refreshingly honest reminder that success is messy, perseverance critical, and luck invaluable."
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In the foggy mornings of Oregon in the early 1960s, a twenty-four-year-old Phil Knight found himself at life's crossroads. Despite his Stanford MBA and Army service, something was missing. During a morning run, clarity struck: he wanted to experience what athletes feel without being one himself. This epiphany birthed his "Crazy Idea" - importing Japanese running shoes to America. What began with selling shoes from the trunk of his Plymouth Valiant would eventually transform into Nike, one of the world's most recognizable brands. Knight's journey captures the essence of entrepreneurial spirit against seemingly impossible odds. What makes his story so compelling isn't just the astronomical success, but the deeply human elements woven throughout - doubt, persistence, betrayal, and triumph. Have you ever wondered what separates those who merely dream from those who build empires? Knight's answer is disarmingly simple: belief. "When you have a dream, you've got to grab it and never let go," he often reflected. His unwavering conviction in the superior quality of his product made his sales pitch naturally compelling, allowing him to sell through his first inventory of 300 pairs and confidently order 900 more.
Разбейте ключевые идеи Shoe Dog на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Shoe Dog быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Shoe Dog через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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