SEO для чайников: Полное руководство по поисковой оптимизации для начинающих book cover

SEO для чайников

Полное руководство по поисковой оптимизации для начинающих

Мэтью Капала
3.59(103 Reviews)

Обзор книги SEO для чайников

«SEO Like I'm 5» (SEO для пятилетних) делает поисковую оптимизацию понятной для новичков. Этот бестселлер, заслуживший доверие цифровых маркетологов, работавших с Apple и Prudential, демократизирует SEO с 2013 года. Вы когда-нибудь задумывались, почему некоторые сайты всегда на первых позициях? Это руководство раскрывает их секреты.

Ключевые темы в SEO для чайников

  • search engine visibility
  • content marketing strategy
  • inbound lead generation
  • digital authority building
  • mobile search optimization

Цитаты из SEO для чайников

  • Being invisible online is worse than failure.

  • Modern marketing isn't about interrupting consumers but becoming the content they actively seek.

  • Content is both king and queen in digital marketing.

  • Personal branding requires becoming "someone worth talking about".

  • SEO must be integrated into content marketing from the beginning, not added afterward.

Персонажи в SEO для чайников

  • Matthew CapalaAuthor and digital entrepreneur
  • Leo WildrichCo-founder of Buffer and content marketer
  • Keith FerrazziAuthor and expert on specialized knowledge
  • James AltucherAuthor of 'Choose Yourself'

Об авторе

Об авторе книги SEO для чайников

Мэтью Капала, автор бестселлера SEO Like I’m 5 и известный стратег в области цифрового маркетинга, упрощает сложные концепции поисковой оптимизации для предпринимателей и владельцев бизнеса. Польско-американский предприниматель и основатель агентства Alphametic, базирующегося в Майами, Капала обладает более чем 15-летним опытом оптимизации кампаний для таких брендов, как L’Oréal и Calvin Klein. Его экспертность основана на практическом опыте в SEO/SEM и академической деятельности, включая преподавание поискового маркетинга в Нью-Йоркском университете, где книга SEO Like I’m 5 используется в качестве учебного пособия.

Другие работы Капалы включают The Psychology of a Website, в которой исследуются когнитивные искажения в веб-дизайне, и Away with the Average, посвященную личному брендингу. Будучи постоянным автором Forbes, Entrepreneur и Inc., он регулярно выступает с программными докладами на крупнейших маркетинговых конференциях, таких как Digital Summit и SMX. Его практичный стиль обучения без лишнего жаргона — проявленный в его блоге SearchDecoder и на отраслевых семинарах — сделал его авторитетным голосом для нетехнической аудитории.

Книга SEO Like I’m 5 стала бестселлером Amazon в течение 24 часов после выпуска и была принята несколькими университетами благодаря своей доступной структуре. Стратегии Капалы продолжают формировать современные методы SEO через работу его агентства как с компаниями из списка Fortune 500, так и со стартапами.

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@Raaaaaachelw
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@Matt, YC alum
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@Erin, Investment Banking Associate , NYC
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
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12
likes
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
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@Pitiful
platform
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96
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4.5K

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star
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@Jaded_Falcon
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likes
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@Cashflowbubu
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