What is *Likeable Social Media* by Dave Kerpen about?

*Likeable Social Media* provides actionable strategies for businesses to build authentic customer relationships through social media. The book emphasizes listening, storytelling, and engagement over traditional advertising, focusing on platforms like Facebook and Twitter. Key concepts include responding to feedback transparently, integrating social media into customer experiences, and leveraging user-generated content to create brand loyalty.

Who should read *Likeable Social Media*?

This book is ideal for small business owners, marketers, and entrepreneurs new to social media marketing. It offers foundational guidance for creating compelling content, managing online reputations, and fostering customer connections. Intermediate users will also benefit from its emphasis on long-term engagement strategies.

Is *Likeable Social Media* worth reading in 2025?

Yes. While some examples (e.g., Foursquare, older Facebook features) feel outdated, the core principles—authenticity, active listening, and customer-centric engagement—remain timeless. The book’s actionable frameworks for handling criticism and building trust are still widely applicable.

What are the main ideas in *Likeable Social Media*?

1. **Listen actively**: Monitor conversations to understand customer needs. 2. **Engage authentically**: Avoid hard sells; focus on relationship-building. 3. **Leverage stories**: Encourage customers to share experiences. 4. **Admit mistakes**: Address negative feedback openly to rebuild trust. These strategies aim to create a "likeable" brand that customers voluntarily promote.

How does *Likeable Social Media* recommend handling negative feedback?

The book advises brands to respond quickly, apologize sincerely, and resolve issues publicly. Deleting criticism is discouraged, as transparency strengthens credibility. Examples include turning complaints into opportunities for improvement, such as offering compensations to dissatisfied customers.

What social media platforms does *Likeable Social Media* focus on?

While Facebook and Twitter are primary focuses, the appendix covers Google+, Pinterest, Instagram, and YouTube. However, the bulk of actionable advice—like optimizing posts for engagement and using targeted ads—centers on Facebook’s ecosystem.

What is the “Likeable” framework in the book?

The framework prioritizes **authenticity** over polished messaging, **consistency** in engagement, and **empathy** in customer interactions. Brands are urged to “delight, not sell” by creating shareable content and valuing long-term relationships over short-term sales.

What are common criticisms of *Likeable Social Media*?

Critics note dated examples (e.g., Ashton Kutcher’s Twitter dominance) and limited coverage of emerging platforms like TikTok. However, reviewers praise its practical advice for small businesses and emphasis on ethical social media practices.

Likeable Social Media Summary, PDF, EPUB, Audio

Likeable Social Media

Dave Kerpen

3.86 (2786 Reviews)

Business Communication skill Entrepreneurship

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Discover why "Likeable Social Media" became a New York Times bestseller, transforming how brands like Neutrogena connect authentically with customers. What made business leaders abandon traditional marketing? Dave Kerpen's 18 strategies reveal the surprising psychology behind brands people can't resist following.

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BeFreed объединяет глобальное сообщество из 200 000+ любознательных умов

Узнайте больше о том, как обсуждают BeFreed в интернете

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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@Cashflowbubu

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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Likeable Social Media

Dave Kerpen

3.86 (2786 Reviews)

Business Communication skill Entrepreneurship

Обзор

Ключевые Выводы

Автор

Часто Задаваемые Вопросы

Исследуйте Свой Способ Обучения

Краткое резюме9мин

Почувствуйте книгу через голос автора

Глубокое погружение42мин

Превратите знания в увлекательные, богатые примерами идеи

Карточки9 идей

Захватите ключевые идеи мгновенно для быстрого обучения

Развлекательно19мин

Наслаждайтесь книгой в весёлой и увлекательной форме

Лучшая цитата из «Likeable Social Media»

What's cooler than reaching a billion people on Facebook? Reaching the perfect 100 prospects.

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Ключевые выводы

The Social Media Revolution: From Broadcast to Relationship

00:00

Remember when the Rio hotel responded to Dave Kerpen's frustrated tweet about waiting an hour to check in at a competitor's hotel? Their simple, empathetic reply-"Sorry about the wait, Dave! Come stay with us next time and we'll ensure you get right to your room"-transformed Kerpen into a loyal customer who has since stayed at the Rio multiple times and shared his experience with thousands. This isn't just clever marketing-it's the essence of social media's power to transform business relationships through authentic engagement. Social media has fundamentally altered the marketing landscape. We've shifted from the broadcast era where companies talked at consumers to a relationship era where meaningful connections drive business success. The most successful brands today understand that social platforms aren't just new channels for old marketing tactics-they're entirely new ecosystems requiring authentic human interaction. The companies thriving in this environment listen more than they speak, engage rather than broadcast, and provide genuine value without expecting immediate returns.

The Art of Listening and Finding Your Perfect Audience

Social Network Advertising: Beyond Interruption

Think and Act Like Your Consumer

Converting Customers Into Your First Fans

Responding to All Feedback: The Good, Bad, and Ugly

Embrace Authenticity in a World Hungry for Real Connection

Исследуйте Свой Способ Обучения

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Уроки из Likeable Social Media в 19-минутных историях

00:00

Персонализация

Познакомьтесь с Likeable Social Media по-своему.

Создано выпускниками Колумбийского университета в Сан-Франциско

BeFreed объединяет глобальное сообщество из 200 000+ любознательных умов

Узнайте больше о том, как обсуждают BeFreed в интернете

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

Создано выпускниками Колумбийского университета в Сан-Франциско

BeFreed объединяет глобальное сообщество из 200 000+ любознательных умов

Узнайте больше о том, как обсуждают BeFreed в интернете

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

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Likeable Social Media by Dave Kerpen Summary

Overview of Likeable Social Media

Similar books to Likeable Social Media

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Likeable Social Media by Dave Kerpen Summary

Overview of Likeable Social Media

Similar books to Likeable Social Media

Лучшая цитата из «Likeable Social Media»

Похожее

Ключевые выводы

The Social Media Revolution: From Broadcast to Relationship

The Art of Listening and Finding Your Perfect Audience

Social Network Advertising: Beyond Interruption

Think and Act Like Your Consumer

Converting Customers Into Your First Fans

Responding to All Feedback: The Good, Bad, and Ugly

Embrace Authenticity in a World Hungry for Real Connection

Режим Краткое резюме - Прочитайте или прослушайте краткое содержание Likeable Social Media за 9 минут

Режим Карточки - Топ-9 идей из Likeable Social Media кратко

Режим Развлекательно - Уроки из Likeable Social Media в 19-минутных историях

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Скачать Likeable Social Media PDF

Скачать Likeable Social Media EPUB

Похожее

Ключевые выводы

The Social Media Revolution: From Broadcast to Relationship

The Art of Listening and Finding Your Perfect Audience

Social Network Advertising: Beyond Interruption

Think and Act Like Your Consumer

Converting Customers Into Your First Fans

Responding to All Feedback: The Good, Bad, and Ugly

Embrace Authenticity in a World Hungry for Real Connection