Present Shock book cover

Present Shock by Douglas Rushkoff Summary

Present Shock
Douglas Rushkoff
3.65 (1921 Reviews)
Technology
Society
Psychology
Обзор
Ключевые Выводы
Автор
Часто Задаваемые Вопросы

Overview of Present Shock

In "Present Shock," Douglas Rushkoff explores how our always-on digital culture traps us in an overwhelming now. Featured in The New York Times and praised by Micah Sifry as "eerily accurate," it reveals why we're constantly distracted yet can't disconnect. Ever wonder why time feels broken?

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Ключевые выводы

1

The Eternal Now: Our Disorienting Digital Present

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We've always made sense of our world through stories-coherent narratives with beginnings, middles, and ends. But what happens when technology accelerates beyond our ability to weave these experiences into meaningful storylines? In "Present Shock," Douglas Rushkoff explores how digital immediacy has fundamentally altered our relationship with time itself. The millennium marked a pivotal shift: after decades of anticipating transformation, we stopped looking ahead and became fixated on the perpetual now. This temporal disorientation intensified after 9/11, creating what one college graduate described to Rushkoff as a generation "traumatized" and "incapable of accessing the greater human projects"-disconnected from both history and purpose. Our traditional linear stories emerged relatively late in human history, after text and scrolls replaced oral traditions. Unlike spoken tales that kept listeners engaged in the moment, written narratives followed clear progressions with defined endings. This structure became our primary tool for understanding the world-until interactivity changed everything. The humble remote control gave viewers power to escape manipulative narratives with a button press, while hundreds of cable channels transformed viewing from following programs to surfing states of pleasure. Without time to tell linear stories, media adapted to work with just the moment.

2

From Narrative to Spectacle: The Rise of Reality Culture

3

Digital Digiphrenia: Being Everywhere at Once

4

The Overwound World: Everything Must Happen Now

5

Money at Light Speed: Financial Time Compression

6

Pattern Recognition: Finding Meaning Without Connections

7

Finding Balance: The Path Forward

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