What is *New to Big* by David Kidder about?

*New to Big* provides a blueprint for established companies to reignite growth by adopting entrepreneurial strategies like venture capital-style portfolio management and agile innovation. It introduces the Growth Operating System (Growth OS), a framework blending startup creativity with corporate scalability to solve modern business challenges. The book emphasizes customer-centric experimentation, productive failure, and installing permanent innovation capabilities.

Who should read *New to Big*?

Business leaders at legacy companies, corporate strategists, and entrepreneurs scaling ventures will benefit most. It’s ideal for organizations struggling with stagnation or seeking to institutionalize innovation. The book also appeals to investors interested in enterprise transformation frameworks.

Is *New to Big* worth reading?

Yes—it’s a *Wall Street Journal* bestseller praised for merging startup agility with corporate discipline. The actionable Growth OS framework, backed by case studies from Fortune 500 companies, offers fresh tactics for overcoming bureaucratic inertia. Its focus on customer behavior analytics and risk-tolerant culture makes it a standout in business strategy literature.

What is the Growth Operating System (Growth OS)?

The Growth OS is a structured approach for enterprises to continuously generate new revenue streams. It combines venture capital principles (portfolio diversification, staged funding) with entrepreneurial experimentation. Companies like Cisco and Anheuser-Busch have used it to build innovation pipelines while maintaining core business stability.

How does *New to Big* recommend approaching customer research?

The book advocates the “voice of the customer” method, prioritizing observed behaviors over self-reported preferences. For example, instead of asking users what they’d pay for a dining app, analyze actual spending patterns. This reduces bias and uncovers unmet needs, a strategy successfully deployed by tech firms in the book’s case studies.

What is the TAP model in *New to Big*?

The **Test-Act-Prove** (TAP) model guides corporate innovation: 1. **Test**: Validate ideas through small experiments 2. **Act**: Scale validated concepts with incremental funding 3. **Prove**: Transition successful ventures into core operations This approach mirrors startup growth stages while maintaining financial discipline.

How does *New to Big* view failure in innovation?

It reframes failure as **productive failure**—a necessary step for breakthroughs. The book cites companies that allocate 15-30% of resources to high-risk experiments, treating setbacks as data-generating learning opportunities. This mindset shift helps enterprises tolerate risk without jeopardizing core operations.

What’s the difference between *New to Big* and *The Lean Startup*?

While *The Lean Startup* focuses on early-stage ventures, *New to Big* adapts agile principles for enterprises. Key distinctions: | Feature | *New to Big* | *The Lean Startup* | | --------------------- | ------------------------------------- | --------------------------------- | | **Audience** | Corporate leaders | Startup founders | | **Risk Management** | Portfolio diversification | Minimum viable products (MVPs) | | **Scale** | Integration with existing operations | Building from scratch |

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New to Big

David Kidder

Entrepreneurship Business Leadership

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In "New to Big," Kidder and Wallace reveal how corporate giants can adopt entrepreneurial DNA, showcasing Microsoft's transformation and GE's innovation strategies. Featured in Soundview's top business books, it's the Growth OS blueprint that's revolutionizing how legacy companies compete in today's market.

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New to Big

David Kidder

Entrepreneurship Business Leadership

Обзор

Ключевые Выводы

Автор

Часто Задаваемые Вопросы

Исследуйте Свой Способ Обучения

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Почувствуйте книгу через голос автора

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Карточки10 идей

Захватите ключевые идеи мгновенно для быстрого обучения

Развлекательно23мин

Наслаждайтесь книгой в весёлой и увлекательной форме

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Companies became viewed as bundles of financial assets rather than groups of people solving customer problems.

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What if large corporations aren't innovation dinosaurs, but simply using the wrong operating system for discovery? "New to Big" presents a revolutionary idea: established companies don't need more innovation theater-they need a separate system for discovering and scaling growth opportunities. This insight emerged when serial entrepreneur David Kidder had a breakfast conversation with GE's Beth Comstock that sparked a revelation. Large enterprises excel at making the big bigger (improving existing businesses) but struggle with creating the new (discovering breakthrough opportunities). The market landscape has fundamentally shifted since 2001, with today's leaders-Apple, Amazon, Alphabet, Microsoft, and Facebook-displacing traditional blue-chips by prioritizing new growth over core efficiencies. To survive, established companies must build a Growth Operating System that runs alongside traditional business functions, combining startup agility with corporate scale to discover exponential growth.

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@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

Создано выпускниками Колумбийского университета в Сан-Франциско

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

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Ключевые выводы

The Innovation Paradox: Why Big Companies Struggle to Create New Growth

The Shift from Efficiency to Discovery: A New Mindset

The Ten Essential Mindset Shifts for Growth Leaders

Discovery and Validation: Finding and Testing New Opportunities

The Growth Board: Bringing Venture Capital Discipline to Corporate Innovation

Building a Permanent Growth Capability: From Pilot to Enterprise-Wide System

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Ключевые выводы

The Innovation Paradox: Why Big Companies Struggle to Create New Growth

The Shift from Efficiency to Discovery: A New Mindset

The Ten Essential Mindset Shifts for Growth Leaders

Discovery and Validation: Finding and Testing New Opportunities

The Growth Board: Bringing Venture Capital Discipline to Corporate Innovation

Building a Permanent Growth Capability: From Pilot to Enterprise-Wide System